Some of your expenses are opaque and you cannot precisely measure

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No need to spend more to earn more, you just have to spend better and dare to reallocate. Step .1 – Take stock of your previous business budget To build an optimized commercial budget , it goes without saying that you must act with full knowledge of the facts and on the basis of a reliable and solid balance sheet. There is no question of instinctively cutting back on this or that expense deemed too costly or unreasonable without first having measured the stakes.

When it comes to your business development , you need saudi arabia phone number library to first list all the resources you currently rely on to develop your sales. It is easy to forget an expense item. In general, these resources are grouped into three main families. Traditional marketing : brochures and printing costs, trade shows, telemarketing, public relations or press, and certainly other means specific to your business; Digital marketing : website, social networks, SEO, online advertising (banner type), etc.; Sales forces : teleprospecting, traveling or sedentary salespeople, etc.



In order to calculate an accurate ROI , it is necessary to calculate for each of the actions implemented: The amounts spent (in terms of resources, but also external expenses such as software, printing, subcontracting); The results generated (number of business opportunities, number of deals signed, turnover generated). By submitting yourself to the exercise, you will notice in particular that: their impact on your sales; The results are uneven depending on the means.