Dec 6, 22 | 8 min read
seo top trends for 2023
Reading time: 6 minutes
The Search Engine Journal (SEO) recently published its latest State of SEO report with many trends and predictions for 2023.
In this report, the latest research and views of specialists were analyzed to:
understand the biggest challenges SEO professionals faced this year;
what are the main changes expected in SEO for 2023.
To be honest, the only prediction I want to hear about 2023 is that it won’t look like the last two years. But if you want your strategy for next year to be successful, you need to consider the potential challenges that could arise.
What challenges await SEO in 2023 and beyond? Let's explore the insights of respected specialists, including Rock Content!
Key findings from the State of SEO report
SEJ’s State of SEO report predicts that machine learning and artificial intelligence, Google updates, and disabling third-party cookies will be the biggest changes in SEO for 2023.
To properly prepare for future threats, SEJ asked respondents what they thought would be the three most important changes in SEO in the coming years. Here are their answers:
Machine learning and AI (18.7%);
Google Updates (18.0%);
Disabling third-party cookies (13.9%);
Google zero-click pages (12.9%);
Talent show (11.5%).
Machine learning and AI
Machine learning and AI will be central to SEO in 2023. It is already being used in various aspects of SEO, from content optimization to link building and keyword research. Even AI content is already being created today.
When Google’s August 2022 Helpful suriname email list Content Update was released to “ensure people see original, helpful content written by people, for people, in search results,” the first impression was that it was targeting AI content tools.
According to the search engine's webmaster guidelines, Google search advocate John Mueller considers content automatically generated using AI writing tools to be spam.
The only way to ensure your content is well received is to know your audience inside and out and use machine learning and AI as productivity aids, while never losing the human touch.
Google Updates
Google continues to roll out algorithm updates. It is an ongoing process and SEO professionals must stay up to date on the latest changes to ensure their strategies are beneficial in 2023 and beyond.
Google updates like BERT (NLP) were released 3 years ago, and EAT (Expertise, Authority, and Trustworthiness) is expected to continue changing SEO by 2023.
Disabling third-party cookies
Disabling third-party cookies will bring more challenges in terms of consent management and data privacy.
In the future, cookies will exist in two different forms: cohort-based marketing
own relationships.
Both present great opportunities that must be taken into account when planning an effective marketing strategy.
Collecting personal data is not necessary for SEO, which provides a fantastic opportunity for marketers to bring more traffic to the website without relying on third-party cookies. Remember that SEO takes time, so it's best to get started early.
Google zero-click pages
About half of all searches end without clicking on an organic search result. These are called zero-click searches and occur on search engines such as Google, Bing or Yandex.
With the addition of more and more SERP features that allow users to access a variety of widgets alongside organic results, zero-click searches have become much more common.
Some examples of SERP features that contribute to zero-click searches are Google's Direct Answer or Knowledge Panel.
How can marketers ensure they continue to receive organic traffic?
If your target keyword is already associated with a SERP feature, such as a direct answer or knowledge panel, you may want to emphasize other areas of SEO.
Consider adding content that meets different user needs or writing more long-tail keywords.
Remember, writing content that is valuable to your readers is what matters most. If it provides value, your website will get repeat traffic in the long run.
Talent competition
Finally, competition for talent is increasing, and it's more important than ever to find experienced SEO professionals who know how to stay ahead.
Companies must ensure they have the right resources on board if they want to remain competitive in 2023.
SEO is a team effort. You'll need writers, content strategists, developers, and UX designers if you want to get the best possible results.
For that, we recommend WriterAccess , a robust content creation platform with over 20,000 talents. They are distributed across over 200 skills, ensuring tailored content specific to your 2023 needs.
How to stay ahead in SEO?
SEO is a constant battle for those who strive to keep our websites visible on the internet. There is always something new to learn about how to increase visibility and rankings with SEO.
Staying ahead of the curve in SEO starts with constantly researching new developments in the field, such as subscribing to some key industry blogs and newsletters, attending relevant conferences, and networking with other professionals .
Alternatively, take advantage of the advice available directly from Google – they are always posting guidelines and updates.
Which SEO techniques will still be effective in 2023?
It can be difficult to understand what works right now and predict success years in advance. However, from my experience with search engine optimization (SEO), I predict that the five tactics below will continue to be essential in 2023. Read on!
