Urban Outfitters: The Breakup Email

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example of a reconfirmation campaign
Urban Outfitters uses a playful, emotional tone for its reconfirmation email, using the subject line “Are we really breaking up?”

The email uses fun CTAs and reminds subscribers what they might lose if they leave, which can encourage them to click the resubscribe button.

Why it works:

Emotional Appeal: Playing to the emotional aspect of the “breakup” makes the email engaging.
Creative CTAs: Fun and engaging calls-to-action encourage subscribers to stay on your list.
Crocs: A clear and direct approach
Crocs uses a straightforward approach by offering a $10 coupon azerbaijan phone number list in their re-subscription email. The email is visually simple and uses bold text and a clear message hierarchy to communicate their intent. At the bottom, they state that if the subscriber doesn’t respond, they may be removed from the list, creating a sense of urgency .

re-engagement example
Why it works:

Direct and simple: A clear message and a direct offer make it easy for subscribers to understand what's at stake.
Urgency: The mention of potential removal adds a sense of urgency, prompting you to act more quickly.
Framebridge: Last Chance to Remain
Framebridge uses a “last chance” approach in its reaffirmation email. The email is direct, with the subject line “Goodbyes are hard…” indicating that this may be the last communication unless the subscriber decides to stay. This direct approach often pushes subscribers to make a quick decision .