Getting Started with Marketing Automation

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Create relevant and useful content
Users want engaging and relevant content that meets their needs. If we don't give them what they're looking for, they'll most likely go somewhere else to find it.

By analyzing customer data, marketing automation helps you understand what to communicate to your customers to engage them at various stages of the purchasing journey .

Content must therefore be designed to provide useful and valuable information. It is essential and has a conversion power almost equal to that of a sales representative .

Use content to answer your contacts' frequently asked argentina phone number list questions, offering a variety of formats that are always rich and innovative, such as ebooks, white papers, infographics and downloadable guides.

I hope I have managed to provide you with a new and above all practical perspective of marketing automation. In short, marketing automation can generate high returns even if you do not have a team or a large budget .

Think about how much time you could save by automating repetitive tasks, like onboarding new members, engaging with prospects, or retargeting cart abandoners.

If you really want to test this approach, here are two actions to consider.