How to Measure and Manage Cart Abandonment Rate

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at the time of the transaction, before entering the payment details (what a joke!).
All of these examples translate into revenue opportunities that slip away just when the going gets tough .

The examples may obviously differ depending on the business in question. A particular case is travel e-commerce , for example, among the sectors most penalized by this trend. Here the issue becomes more complicated, because abandonment does not concern the cart so much as the booking forms for flights, hotels and related services; for a checkout process that is certainly more difficult to manage.

If you operate in the online tourism sector, you will find our guide more than interesting. Email remarketing is in fact perfectly applicable to this type of online business.

It may have happened to you too, not completing a purchase albania phone number list order on the Internet. Don't worry, you're not alone. According to a global study, two-thirds (about 70%) of visitors who add items to a shopping cart on an e-commerce store do not complete the purchase .

Getting an idea of ​​what is happening on your ecommerce is simple. Just connect your store to Google Analytics and configure the analysis of sales data . In the “Conversions > Ecommerce” section you can view the behavior data of your visitors. Here you can see the cart abandonment rate and the checkout process , calculated on sessions with additions to the cart, sessions with payment procedure and sessions with completed transaction. Some more info from the Google help center.