[code]World Consumer Rights Day: What to expect from this date?
Posted: Thu Dec 05, 2024 8:57 am
World Consumer Rights Day is celebrated every March 15 and represents a unique opportunity for your company to reach out to your audience and maximize results. However, to achieve this, it is necessary to understand the trends that precede the date, such as the most sought-after items and the most valued benefits. In other words, it is essential to pay attention to the appropriate marketing strategy for the success of the occasion.
Woebcken Cay
Mar 15, 21 | 9 min read
world consumer rights day
Reading time: 7 minutes
After the end of the year and after the “hangover” of the first few months, retailers need to optimize their results. In fact, to increase sales and thus obtain higher levels of income, there is nothing better than carrying out efficient commercial proposals . It was with this in mind that the idea of World Consumer Rights Day arose.
Indeed, wide access to the Internet and profound changes in the consumer purchasing profile have caused more and more people to become aware of and adhere to current business practices.
To make the most of the financial potential of Consumer Day , it is essential that the communication agency creates organized actions aligned with the needs of customers.
Do you want to know how to properly prepare for World Consumer Rights Day? Continue reading this post and learn the most important tips to put into practice in your agency!
What is World Consumer Rights Day anyway?
What is the role of the consumer in the global economy?
What are the main Consumer Rights?
How to take advantage of World Consumer Rights Day to increase sales?
How to design good campaigns for the date?
What is the role of technology in this preparation?
What is World Consumer Rights Day anyway?
The history of this date has, in fact, international roots. In 1962, the then President of the United States, John F. Kennedy, instituted the main consumer rights before the American Congress. This date became symbolic and began to be used mainly by retailers in the country.
After more than 20 years, in 1985, the sri lanka email address United Nations Organization established World Consumer Rights Day, in honor of the former president's speech. Since then, the date has gained strength and is not even limited to the day. Its celebration usually lasts 7 days, during which time the greatest impact occurs mid-week thanks to the numerous promotions and special conditions.
And it is essential not to confuse the date with Customer Day. In Mexico, this happens in the second half of the year, on September 11. It also requires special dedication in planning, but it brings a different proposal. Therefore, it is very important to keep its particularities in mind and thus, adequately prepare for each of the dates.
What is the role of the consumer in the global economy?
In the company-consumer relationship, the latter assumes the role of protagonist, not precisely by "always being right" - times are different and we know that this is not always the case - but by guiding marketing, financial and operational practices in organizations.
Furthermore, the role of women is based on the defence of their rights and the possibility of demanding that the products or services required to satisfy a certain need do not affect their health or the environment.
Through business practice, companies can develop in different market contexts and countries can expand their economies, thereby ensuring better income and a more promising internal outlook.
What are the main Consumer Rights?
The date generates a lot of anxiety not only because of the price reductions and the usually very attractive payment conditions. Indeed, the essence of World Consumer Rights Day is to promote people's awareness of their rights as consumers, thus stimulating the search for their compliance in any commercial relationship . Below, find out the main rights defended by the regulations:
Access to goods and services considered essential;
protection against processes and services identified as hazardous;
obtaining data and information that makes it possible to evaluate the best option in terms of product or service;
protection against misleading advertising actions;
power to choose products, services, brands and competitive prices;
attention and redress for complaints and fair situations;
education and awareness about the basic rights inherent in any and all business relationships;
possibility of enjoying a sustainable and healthy environment.
Therefore, the date should be remembered not only for the unbeatable financial advantages, but also for being emblematic and significant in terms of awareness and respect towards the public.
How to take advantage of World Consumer Rights Day to increase sales?
Due to its positive impact on trade, the date has been considered one of the most important of the year. Given this context, it is essential that companies adopt strategies that help boost their sales during the period. Below, take a look at the best tips to sell more.
Create a schedule for the date
World Consumer Rights Day is celebrated on March 15. However, many companies celebrate the date for a week. To do this, it is necessary to create a schedule with actions capable of involving the target audience during this period. It is necessary to start publicizing the event in advance and set a deadline for its completion.
Use outreach platforms
Offers and promotions created specifically for the date should be widely disseminated on the company's website, blog, app and social media. It is highly recommended to invest in an email marketing campaign that targets the public with the necessary offers and information to take advantage of World Consumer Rights Day.
Adopt conversion strategies
More and more people are using the internet to search and find good deals. Therefore, use this time to create attractive services that can convert leads into consumers . To achieve this challenge, your campaigns must add value to the target audience. Some of the main actions to be taken are:[/code]
Woebcken Cay
Mar 15, 21 | 9 min read
world consumer rights day
Reading time: 7 minutes
After the end of the year and after the “hangover” of the first few months, retailers need to optimize their results. In fact, to increase sales and thus obtain higher levels of income, there is nothing better than carrying out efficient commercial proposals . It was with this in mind that the idea of World Consumer Rights Day arose.
Indeed, wide access to the Internet and profound changes in the consumer purchasing profile have caused more and more people to become aware of and adhere to current business practices.
To make the most of the financial potential of Consumer Day , it is essential that the communication agency creates organized actions aligned with the needs of customers.
Do you want to know how to properly prepare for World Consumer Rights Day? Continue reading this post and learn the most important tips to put into practice in your agency!
What is World Consumer Rights Day anyway?
What is the role of the consumer in the global economy?
What are the main Consumer Rights?
How to take advantage of World Consumer Rights Day to increase sales?
How to design good campaigns for the date?
What is the role of technology in this preparation?
What is World Consumer Rights Day anyway?
The history of this date has, in fact, international roots. In 1962, the then President of the United States, John F. Kennedy, instituted the main consumer rights before the American Congress. This date became symbolic and began to be used mainly by retailers in the country.
After more than 20 years, in 1985, the sri lanka email address United Nations Organization established World Consumer Rights Day, in honor of the former president's speech. Since then, the date has gained strength and is not even limited to the day. Its celebration usually lasts 7 days, during which time the greatest impact occurs mid-week thanks to the numerous promotions and special conditions.
And it is essential not to confuse the date with Customer Day. In Mexico, this happens in the second half of the year, on September 11. It also requires special dedication in planning, but it brings a different proposal. Therefore, it is very important to keep its particularities in mind and thus, adequately prepare for each of the dates.
What is the role of the consumer in the global economy?
In the company-consumer relationship, the latter assumes the role of protagonist, not precisely by "always being right" - times are different and we know that this is not always the case - but by guiding marketing, financial and operational practices in organizations.
Furthermore, the role of women is based on the defence of their rights and the possibility of demanding that the products or services required to satisfy a certain need do not affect their health or the environment.
Through business practice, companies can develop in different market contexts and countries can expand their economies, thereby ensuring better income and a more promising internal outlook.
What are the main Consumer Rights?
The date generates a lot of anxiety not only because of the price reductions and the usually very attractive payment conditions. Indeed, the essence of World Consumer Rights Day is to promote people's awareness of their rights as consumers, thus stimulating the search for their compliance in any commercial relationship . Below, find out the main rights defended by the regulations:
Access to goods and services considered essential;
protection against processes and services identified as hazardous;
obtaining data and information that makes it possible to evaluate the best option in terms of product or service;
protection against misleading advertising actions;
power to choose products, services, brands and competitive prices;
attention and redress for complaints and fair situations;
education and awareness about the basic rights inherent in any and all business relationships;
possibility of enjoying a sustainable and healthy environment.
Therefore, the date should be remembered not only for the unbeatable financial advantages, but also for being emblematic and significant in terms of awareness and respect towards the public.
How to take advantage of World Consumer Rights Day to increase sales?
Due to its positive impact on trade, the date has been considered one of the most important of the year. Given this context, it is essential that companies adopt strategies that help boost their sales during the period. Below, take a look at the best tips to sell more.
Create a schedule for the date
World Consumer Rights Day is celebrated on March 15. However, many companies celebrate the date for a week. To do this, it is necessary to create a schedule with actions capable of involving the target audience during this period. It is necessary to start publicizing the event in advance and set a deadline for its completion.
Use outreach platforms
Offers and promotions created specifically for the date should be widely disseminated on the company's website, blog, app and social media. It is highly recommended to invest in an email marketing campaign that targets the public with the necessary offers and information to take advantage of World Consumer Rights Day.
Adopt conversion strategies
More and more people are using the internet to search and find good deals. Therefore, use this time to create attractive services that can convert leads into consumers . To achieve this challenge, your campaigns must add value to the target audience. Some of the main actions to be taken are:[/code]