Why is TikTok relevant for lead generation?

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If you're not sure whether it's worth creating a TikTok marketing strategy to increase your lead base, we want to prove to you that it's time to take that step.

TikTok is one of the fastest growing networks since its creation. And, contrary to what some people think, it has become a fertile environment for business.

71.2% of TikTok users said they have made purchases after finding something in their feed or Stories , and 58% say they have used TikTok for shopping inspiration.

And the growth isn’t expected to stop there. Average sales on TikTok in the coming years are expected to increase by 67% by 2026 .

There are many reasons that can explain TikTok's success for business relationships, especially among younger generations.

Of the Gen Zers who use the app, 2 in 5 are drawn to content that feels more tailored to their tastes, according to research from Adobe .

TikTok's algorithm collects data on each user's behavior, from the videos they watch to the interactions they have, to understand exactly what keeps them glued to the screen and deliver a personalized, never-ending stream of videos.

Baby boomers also love the app, with more than 1 in 4 expressing a liking for TikTok’s short, narrative-driven videos.

Typically lasting between 15 and 60 seconds, these videos can be shared, commented on and played millions of times.

According to the State of Marketing 2024 report , marketers are using TikTok to reach younger audiences who prefer to turn to social media videos to interact with brands:

“Among content formats, video continues to drive the highest ROI, which is why more and more marketers are diving into it. Marketers are turning to TikTok, YouTube and Instagram to reach younger audiences, who are flocking to social video platforms to research and engage with brands, even more than search engines. Short-form video is the #1 format, delivering the highest ROI and is set to see the most growth in 2024.”

With an attractive format at the core of relationships within the app, TikTok has grown and is now essential for brands that want to connect directly with customers.

How about starting to use TikTok for Business in your company? Sign up now!

How to start generating leads on TikTok?
While your ultimate goal may be to generate leads, the path to achieving it starts with increasing visibility and building trust with your target audience.

The following tips can help you on your way to building trust with your audience and starting the lead generation process. Let’s get started!

Switch to a corporate account
To start generating leads on TikTok, one of the first steps is to switch your personal profile to the business account option.

Similar to transitioning to a business profile on Instagram, this change unlocks a range of features that can boost your marketing strategies on the app.

You'll have access to reports that identify which videos are most popular, what are the best times or days to post, and even demographic insights that help you better understand who your TikTok followers are .

If you want access to this information, you will first need to create a personal account and then switch it to a corporate account. Here are the steps:

download the TikTok app and create a new account;
go to your profile and tap the hamburger menu in the top right corner;
tap Settings & Privacy;
tap Manage Account;
tap Switch to corporate account;
choose the category that best matches the type of business.
By following these steps, any TikTok user can switch their tunisia whatsapp list personal account to a business account. Likewise, you can switch back to a personal account whenever you need to or switch between profile templates as many times as you want.

Make your profile complete and reliable
A good first impression is all you need to start building a connection with users who land on your profile. Tap Edit Profile and fill out the following fields.

Profile photo or video: TikTok allows you to add a video to your profile avatar;
name: the name of your company;
username: this should also be the company name (if possible), without spaces;
bio: you have 80 characters to provide a summary of what your company does;
Email: Enter the company's contact email address;
Nonprofit: If your company works with or supports a nonprofit, you can tag it directly on your profile.
Category: You may have already done this when you created your business account, but if you didn't, select the category that best represents your industry.
social: connect your Instagram and/or YouTube accounts.
When all fields are filled out, your account is more likely to appear in search results within TikTok and attract more potential leads.

Define your TikTok audience
TikTok is known for its young user base, but to generate leads and convert engagement into sales, you need to go beyond this basic understanding of who is following your brand.

The app itself provides insights into follower demographics, such as age, geographic location, and gender . This information can help you build an initial picture of your target audience.

Looking at what your competition is doing on TikTok can also provide insights into your own audience’s preferences and behaviors.

Analyze the types of content they are producing, who is interacting with them, and how they are engaging their target audience.

With this understanding of who your target audience is, you can target paid ads , personalize content, and select hashtags.

Learn how to use hashtags on TikTok
Hashtags on TikTok work exactly like they do on Instagram and X (formerly Twitter).

These are keywords or phrases indicated by the hashtag symbol (#). They are used to categorize content and allow it to be found by other users.

Users do not need to follow a profile to view content with a certain hashtag when they search within the app.

Because of this potential for organic traffic to profiles, the use of hashtags is already considered an SEO strategy on TikTok.

For example, someone searching for the hashtag #gardening might discover videos from numerous accounts that have that hashtag added to the description: