Adecco Success Story: Digital Sales with Pardot and Salesforce
Posted: Thu Dec 05, 2024 6:32 am
Marketing automation is the great ally of sales forces, it is the technological mechanism that allows the digital ecosystem to be unified with sales teams. This was the vision that drove Adecco to undertake a digital transformation project for its sales area, integrating all the potential of Pardot into its CRM (Salesforce).
Why ShowerThinking?
Adecco needed a partner that could incorporate paraguay phone number library strategic marketing consulting and technological consulting on Salesforce into a single know-how.
Goals
Establish a Digital Sales process that allows covering the entire SMB network.
Implement a lead qualification and lead management process.
Design an end-to-end campaign launch methodology.
Integrate digital actions with the sales force, improving their productivity and customer knowledge.
Monitoring and tracking campaigns in real time on Salesforce.
The challenge
The big challenge was to integrate Pardot into a very complex Salesforce environment that unifies the business logic of the candidate (B2C) and the company (B2B) and on which other integration and multi-cloud evolutions are being developed in parallel.
The other major challenge was to qualify CRM data in order to begin operating on digital channels.
Result
In 3 months we implemented Pardot fully integrated with Salesforce and launched our first Digital Sales campaign. During the following 3 months of the project we executed up to 5 campaigns that allowed us to obtain a very positive ROI. Among them, the Salary Guide stands out , one of Adecco's strategic campaigns.
Another of the project's achievements was developing a Campaign Strategy methodology that allows for complete monitoring of the different statuses of campaign members, complete integration of Salesforce and Pardot. Establishing processes for launching each action that included nomenclature, parameters, hierarchy.
Why ShowerThinking?
Adecco needed a partner that could incorporate paraguay phone number library strategic marketing consulting and technological consulting on Salesforce into a single know-how.
Goals
Establish a Digital Sales process that allows covering the entire SMB network.
Implement a lead qualification and lead management process.
Design an end-to-end campaign launch methodology.
Integrate digital actions with the sales force, improving their productivity and customer knowledge.
Monitoring and tracking campaigns in real time on Salesforce.
The challenge
The big challenge was to integrate Pardot into a very complex Salesforce environment that unifies the business logic of the candidate (B2C) and the company (B2B) and on which other integration and multi-cloud evolutions are being developed in parallel.
The other major challenge was to qualify CRM data in order to begin operating on digital channels.
Result
In 3 months we implemented Pardot fully integrated with Salesforce and launched our first Digital Sales campaign. During the following 3 months of the project we executed up to 5 campaigns that allowed us to obtain a very positive ROI. Among them, the Salary Guide stands out , one of Adecco's strategic campaigns.
Another of the project's achievements was developing a Campaign Strategy methodology that allows for complete monitoring of the different statuses of campaign members, complete integration of Salesforce and Pardot. Establishing processes for launching each action that included nomenclature, parameters, hierarchy.