What is Evergage?
Evergage is a cloud-based software company that hosts user data in order to collect, analyze and respond to user behavior on its websites and apps in real time. Founded in 2010 by Karl Wirth and Greg Hinkle, Evergage has positioned itself as a company specializing in real-time personalization and customer data platform (CDP).
Evergage’s mission over the past 10 years has always netherlands phone number library been to personalize the world, joining forces with major multinational companies such as: Autodesk, Carhartt, CenterState Bank, Citrix, Publishers Clearing House, Zumiez and many more. These partnerships have delivered real-time, data-driven experiences across all channels including web, email, mobile, adtech, social, call-center, in-store and in-branch.
What will this acquisition by Salesforce mean?
Salesforce’s acquisition of Evergage is a major move that brings Evergage’s proprietary multi-channel personalization and machine learning capabilities to complement Salesforce Marketing Cloud’s data and audience segmentation modules. This gives companies using Marketing Cloud the ability to deliver more relevant experiences
