CloudPages in Marketing Cloud
Posted: Thu Dec 05, 2024 6:32 am
As we all know, Salesforce Marketing Cloud is made up of several modules that cover different areas of Digital Marketing for B2C. The creation of Landing Pages and microsites is a fundamental area in content creation strategies and Marketing Cloud covers this aspect with CloudPages.
CloudPages is a Salesforce Marketing Cloud feature that lets you create and publish marketing content for your company, with a focus on landing pages and microsites.
Once you create your content, you can optimize and personalize it for different experiences across mobile, social, and web. You can publish it instantly or schedule it for later, and analyze what you've published to measure its performance on each channel.
If you still don't know what Salesforce Marketing Cloud is and would like to learn more about what this platform offers, we invite you to read the following article to discover What is Marketing Cloud? Salesforce's Digital Marketing Hub .
CloudPages: Channels and Creation
CloudPages supports publishing to these channels:
Landing Pages
MobilePush
Microsites
To ensure that we send emails to our subscribers based on their preferences, we need to create a landing page with a form that includes specific fields through which we can obtain this information from customers.
Creating Landing Pages with CloudPages and Content Builder is a fairly simple process considering the powerful content editor that Marketing Cloud has.
cloudpages-example
Marketing Cloud also recommends using a domain exclusively for email sending and auto-response email management activities. Configuring your domain for use with Marketing Cloud requires several DNS entries to work properly.
Key Features of CloudPages
CloudPages' key features streamline the creation, editing, and publishing of content, making content management simple for digital marketing professionals. We would therefore like to highlight the following features:
One functionality and one process to create usable content across multiple channels.
Edit by organizing content using gears.
Drag & Drop interface to create content blocks.
Ability to edit HTML code and include elements such as code snippets.
Data obtained from the Smart Capture block is automatically saved in lists and data extensions.
Add default versions of content to different content blocks to speed up the CloudPages creation process.
Design and preview content in the format your customers will see it.
CloudPages has permissions through which we can grant editing and publishing permission to different users within Marketing Cloud.
In this way, we will have the contacts from each form stored in different Marketing Cloud data extensions with the unique Salesforce identifiers, so we can immediately impact users and have all the information in the Salesforce CRM automatically, without having to make queries to retrieve said information.
CloudPages Applications in our Business
Through the use of CloudPages, we will also be able to create a personalized preference center for our customers, where they can select their preferences regarding our products, decide when they want to receive emails, or modify their personal data.
Another clear example of the application of CloudPages would be a subscription page for our website, where users can have their own username and password.
AmpScript
A CloudPage can contain AmpScript content. This proprietary Marketing Cloud scripting language can be integrated as advanced dynamic content in emails and SMS, as well as CloudPages.
AmpScript is very useful for extending the functionality of our website. In addition, this programming language allows, for example, to insert, update or delete data and use automations. Other of its many uses are:
Conduct surveys
Measuring customer satisfaction with NPS (Net Promoter Score)
Prefill data
Updating data in Salesforce
Generate Lead Management processes
CloudPages vs Landing Pages
cloudpages-vs-landingpages
CloudPages are landing pages hosted on Marketing Cloud and used within the Salesforce ecosystem. However, they have several differences from a landing page that can be created in an external CMS such as WordPress, Drupal or Magento.
Therefore, we must establish the differences and advantages of using CloudPages compared to using landing pages.
CloudPages
They are created within Salesforce Marketing Cloud and can be used within the Salesforce ecosystem.
They allow you to centralize the creation of content and the Communication and Marketing strategy within the different channels offered by Salesforce.
Thanks to Content Builder, creating and editing namibia phone number library this type of landing page is very simple and intuitive. No prior knowledge of HTML, CSS or other programming languages is required.
Possibility of inserting dynamic content based on our clients' attributes thanks to AMPscript.
CloudPages allow for easy integration with all Salesforce apps, with much greater possibilities for extracting and harmonizing content and data.
They can be used dynamically when including content in Email Marketing or MobilePush campaigns within Salesforce Marketing Cloud.
Landing Pages
They can be created through any CMS (Content Management System).
If you use a Salesforce app (Salesforce CRM for example), it is more difficult to centralize Marketing and Communication efforts through landing pages.
Depending on the CMS used, creating and editing landing pages can be simple or extremely complicated, requiring or not knowing programming languages.
They do not allow including dynamic content based on the attributes of our subscribers or clients as they cannot be edited with AMPscript language
Depending on the CMS used, extracting and harmonizing the results obtained through a landing page can be complicated due to integration with Salesforce apps or other companies.
Its use within Email Marketing or MobilePush campaigns is more limited than that of CloudPages as they are not exclusive components of Marketing Cloud.
Conclusions
In short, the use of CloudPages is an option to consider if we use Marketing Cloud and want to see that our Communication and Marketing efforts bear fruit. To conclude, we can highlight that this Marketing Cloud module also has an option to adjust SEO parameters and its own analytics area where you can see data such as:
Views
Clicks if there is a clickable element (button, etc.)
Smart Captures Submissions
Integration with data processing and interpretation tools such as Datorama or Tableau.
For all the above reasons, CloudPages is a powerful module within Marketing Cloud as it allows you to create complementary content for your email marketing and content strategies, helping to centralize all communication efforts within Marketing Cloud and can be complemented with other Salesforce apps such as Salesforce CRM.
Therefore, using CloudPages correctly is a task that requires care and experience, but at ShowerThinking we are specialists in developing Marketing automation and management programs with your company through Marketing Cloud. Therefore, if you need help or training in Marketing Cloud, we have the right team that can help you, so don't hesitate to contact us!
CloudPages is a Salesforce Marketing Cloud feature that lets you create and publish marketing content for your company, with a focus on landing pages and microsites.
Once you create your content, you can optimize and personalize it for different experiences across mobile, social, and web. You can publish it instantly or schedule it for later, and analyze what you've published to measure its performance on each channel.
If you still don't know what Salesforce Marketing Cloud is and would like to learn more about what this platform offers, we invite you to read the following article to discover What is Marketing Cloud? Salesforce's Digital Marketing Hub .
CloudPages: Channels and Creation
CloudPages supports publishing to these channels:
Landing Pages
MobilePush
Microsites
To ensure that we send emails to our subscribers based on their preferences, we need to create a landing page with a form that includes specific fields through which we can obtain this information from customers.
Creating Landing Pages with CloudPages and Content Builder is a fairly simple process considering the powerful content editor that Marketing Cloud has.
cloudpages-example
Marketing Cloud also recommends using a domain exclusively for email sending and auto-response email management activities. Configuring your domain for use with Marketing Cloud requires several DNS entries to work properly.
Key Features of CloudPages
CloudPages' key features streamline the creation, editing, and publishing of content, making content management simple for digital marketing professionals. We would therefore like to highlight the following features:
One functionality and one process to create usable content across multiple channels.
Edit by organizing content using gears.
Drag & Drop interface to create content blocks.
Ability to edit HTML code and include elements such as code snippets.
Data obtained from the Smart Capture block is automatically saved in lists and data extensions.
Add default versions of content to different content blocks to speed up the CloudPages creation process.
Design and preview content in the format your customers will see it.
CloudPages has permissions through which we can grant editing and publishing permission to different users within Marketing Cloud.
In this way, we will have the contacts from each form stored in different Marketing Cloud data extensions with the unique Salesforce identifiers, so we can immediately impact users and have all the information in the Salesforce CRM automatically, without having to make queries to retrieve said information.
CloudPages Applications in our Business
Through the use of CloudPages, we will also be able to create a personalized preference center for our customers, where they can select their preferences regarding our products, decide when they want to receive emails, or modify their personal data.
Another clear example of the application of CloudPages would be a subscription page for our website, where users can have their own username and password.
AmpScript
A CloudPage can contain AmpScript content. This proprietary Marketing Cloud scripting language can be integrated as advanced dynamic content in emails and SMS, as well as CloudPages.
AmpScript is very useful for extending the functionality of our website. In addition, this programming language allows, for example, to insert, update or delete data and use automations. Other of its many uses are:
Conduct surveys
Measuring customer satisfaction with NPS (Net Promoter Score)
Prefill data
Updating data in Salesforce
Generate Lead Management processes
CloudPages vs Landing Pages
cloudpages-vs-landingpages
CloudPages are landing pages hosted on Marketing Cloud and used within the Salesforce ecosystem. However, they have several differences from a landing page that can be created in an external CMS such as WordPress, Drupal or Magento.
Therefore, we must establish the differences and advantages of using CloudPages compared to using landing pages.
CloudPages
They are created within Salesforce Marketing Cloud and can be used within the Salesforce ecosystem.
They allow you to centralize the creation of content and the Communication and Marketing strategy within the different channels offered by Salesforce.
Thanks to Content Builder, creating and editing namibia phone number library this type of landing page is very simple and intuitive. No prior knowledge of HTML, CSS or other programming languages is required.
Possibility of inserting dynamic content based on our clients' attributes thanks to AMPscript.
CloudPages allow for easy integration with all Salesforce apps, with much greater possibilities for extracting and harmonizing content and data.
They can be used dynamically when including content in Email Marketing or MobilePush campaigns within Salesforce Marketing Cloud.
Landing Pages
They can be created through any CMS (Content Management System).
If you use a Salesforce app (Salesforce CRM for example), it is more difficult to centralize Marketing and Communication efforts through landing pages.
Depending on the CMS used, creating and editing landing pages can be simple or extremely complicated, requiring or not knowing programming languages.
They do not allow including dynamic content based on the attributes of our subscribers or clients as they cannot be edited with AMPscript language
Depending on the CMS used, extracting and harmonizing the results obtained through a landing page can be complicated due to integration with Salesforce apps or other companies.
Its use within Email Marketing or MobilePush campaigns is more limited than that of CloudPages as they are not exclusive components of Marketing Cloud.
Conclusions
In short, the use of CloudPages is an option to consider if we use Marketing Cloud and want to see that our Communication and Marketing efforts bear fruit. To conclude, we can highlight that this Marketing Cloud module also has an option to adjust SEO parameters and its own analytics area where you can see data such as:
Views
Clicks if there is a clickable element (button, etc.)
Smart Captures Submissions
Integration with data processing and interpretation tools such as Datorama or Tableau.
For all the above reasons, CloudPages is a powerful module within Marketing Cloud as it allows you to create complementary content for your email marketing and content strategies, helping to centralize all communication efforts within Marketing Cloud and can be complemented with other Salesforce apps such as Salesforce CRM.
Therefore, using CloudPages correctly is a task that requires care and experience, but at ShowerThinking we are specialists in developing Marketing automation and management programs with your company through Marketing Cloud. Therefore, if you need help or training in Marketing Cloud, we have the right team that can help you, so don't hesitate to contact us!