How to Create a Web Survey
Posted: Thu Jan 30, 2025 4:10 am
8 Tips to Increase Response Rates -
As we have seen so far, online surveys have many benefits. However, in order for a company to use online surveys to achieve its original purpose, it is necessary to obtain a certain number of responses. Therefore, it is important to make people feel that it is easy to respond.
Also, the main reason for low response rates is that people feel it is a hassle. In fact, when asked to take a survey in their daily lives, many people have probably refused because it was a hassle. Therefore, try to design questions that do not make people feel like it is a hassle. Here, we will look at some tips for designing questions that will increase the response rate of your survey.
① The fewer the questions, the higher the response rate.
Basically, the fewer the number of questions, the bahamas telegram database higher the response rate. Therefore, while taking into consideration the purpose you want to achieve with the survey, try to eliminate unnecessary questions as much as possible. It is effective to include a statement at the
beginning of the survey that lets people know that they can answer it in a short amount of time, such as "This survey has a total of ◯ questions," or "This survey will take ◯ minutes."
② Use anonymous surveys
Anonymous surveys allow people to respond more freely than named surveys, so the response rate increases. Use them according to your purpose.
If you are conducting a survey for members who have already registered their customer information, if it is a web survey, you can link the respondent information to the response data in the background, even if there is no named field, by linking it to a database that manages personal information. We recommend taking advantage of such a system.
③ Keep questions short and concise
If the question is long, there will be many line breaks for respondents on a smartphone, which can make it harder to read than on a computer screen.
The easier the questions and content are to see and answer, the higher the response rate will be.
4) Use a single-choice answer method
Multiple choice answers tend to attract more responses than free-form answers. Single choice answers are those where you can choose only one answer from the options. This makes it easier for respondents to answer, which leads to a higher response rate. It also has the advantage that it is easier for the survey organizers to tally up the results.
⑤Do not use technical terms or abbreviations
If there is a word that you don't understand, stop answering the survey.
It would be a shame to end up like this.
Even if the "target" of the survey is business partners' customers, it is best to avoid using industry-specific technical terms as much as possible, as they may not understand the meaning. If the target audience is general consumers, it is especially important to take measures such as replacing "technical terms" with simple Japanese. If the survey is aimed at housewives or children, it is best to avoid business jargon. It is also necessary to define terms that may be understood differently by different people.
As we have seen so far, online surveys have many benefits. However, in order for a company to use online surveys to achieve its original purpose, it is necessary to obtain a certain number of responses. Therefore, it is important to make people feel that it is easy to respond.
Also, the main reason for low response rates is that people feel it is a hassle. In fact, when asked to take a survey in their daily lives, many people have probably refused because it was a hassle. Therefore, try to design questions that do not make people feel like it is a hassle. Here, we will look at some tips for designing questions that will increase the response rate of your survey.
① The fewer the questions, the higher the response rate.
Basically, the fewer the number of questions, the bahamas telegram database higher the response rate. Therefore, while taking into consideration the purpose you want to achieve with the survey, try to eliminate unnecessary questions as much as possible. It is effective to include a statement at the
beginning of the survey that lets people know that they can answer it in a short amount of time, such as "This survey has a total of ◯ questions," or "This survey will take ◯ minutes."
② Use anonymous surveys
Anonymous surveys allow people to respond more freely than named surveys, so the response rate increases. Use them according to your purpose.
If you are conducting a survey for members who have already registered their customer information, if it is a web survey, you can link the respondent information to the response data in the background, even if there is no named field, by linking it to a database that manages personal information. We recommend taking advantage of such a system.
③ Keep questions short and concise
If the question is long, there will be many line breaks for respondents on a smartphone, which can make it harder to read than on a computer screen.
The easier the questions and content are to see and answer, the higher the response rate will be.
4) Use a single-choice answer method
Multiple choice answers tend to attract more responses than free-form answers. Single choice answers are those where you can choose only one answer from the options. This makes it easier for respondents to answer, which leads to a higher response rate. It also has the advantage that it is easier for the survey organizers to tally up the results.
⑤Do not use technical terms or abbreviations
If there is a word that you don't understand, stop answering the survey.
It would be a shame to end up like this.
Even if the "target" of the survey is business partners' customers, it is best to avoid using industry-specific technical terms as much as possible, as they may not understand the meaning. If the target audience is general consumers, it is especially important to take measures such as replacing "technical terms" with simple Japanese. If the survey is aimed at housewives or children, it is best to avoid business jargon. It is also necessary to define terms that may be understood differently by different people.