\Marketing Cloud Improvements June 2021
Posted: Thu Dec 05, 2024 6:19 am
As part of Salesforce's improvement policies, Marketing Cloud launched a new update on June 12. These improvements have come to provide a better experience on the platform and make our work as marketers easier.
The first update concerns Salesforce CDP. For those readers who don't know what a CDP is, it's short for Customer Data Platform, i.e. a tool to unify all customer information into one data model and simplify access from other platforms to facilitate this process. It's not a direct improvement to Salesforce Marketing Cloud but it's a great tool to have a better data ecosystem between Salesforce and Marketing Cloud.
Use Interaction Studio behavioral data in Salesforce CDP
You can now connect to an Interaction Studio account from Salesforce CDP.
If we use the recent new solution called Interaction Studio, we can now use all this data from our dataset to populate Salesforce CDP. This can be possible with the new connector in Salesforce CDP:
Use Interaction Studio behavioral data in Salesforce CDP
We just need to select a new data stream in CDP to pick up all the behavioral data from Interaction Studio and make our data more centralized.
This great tool will facilitate the flow of information between Interaction Studio and Salesforce and we will be able to nurture our campaigns and take advantage of the power of information in our tools.
Loading Salesforce CDP data into Datorama
You can now load your Salesforce CDP data into Datorama using the Salesforce CDP API connector and app.
It's Datorama time, we can now connect our CDP to Datorama and use all the data to make stunning charts and statistics. Datorama is a tool to make our information and data visible, so we can now make better and stronger reports. This change applies to all Datorama editions.
Datorama is the perfect tool to translate our raw data malta phone number library into actionable information, so with this improvement we will be able to have all that relevant information at a glance through useful graphs and dashboards.
Thanks to this integration, we will be able to harmonize the information stored in the CDP to make it more usable by the Datorama data model.
Loading Salesforce CDP data into Datorama
Datorama Advanced Reporting for Marketing Cloud
Better and improved reports for all your needs.
It's time to report! Now, from Datorama, we can consult and generate reports on our campaigns carried out with Email Studio and Journey Builder.
Thanks to the improvement that Salesforce has developed for this month of June, from Datorama we will be able to create pre-built panels to facilitate the creation of graphics and dashboards. You simply have to choose the campaign that has been carried out and the results will be there, ready to make decisions and take advantage of the power of information.
In addition to this, Datorama is now able to schedule reports on a recurring basis and export them to supported files such as Excel, CSV, PDF even PowerPoint and PNG for a more visual reporting experience.
Datorama is now more powerful and a bit more independent.
This upgrade is available for Marketing Cloud Enterprise or Corporate editions, or as an add-on SKU to Discover for Pro customers.
Datorama Advanced Reporting for Marketing Cloud
Improvements in Einstein for Marketing
Our dear Einstein continues learning and helping us to be more productive with less effort.
In this release, Einstein has learned how to use Pardot, and can now help us send an email at the perfect time for each user. Salesforce has implemented the well-known Einstein Send Time Optimization in Pardot, and we will take advantage of this new feature offered by Artificial Intelligence.
Improvements in Einstein for Marketing
Also, continuing with the theme of machine learning, we can now predict open rates from the perspective of an email subject line. Einstein Copy Insights Performance Tester for Subject Lines is now available in Marketing Cloud.
Einstein for Marketing
Improvements in Advertising Studio
Snapchat:
With the latest enhancements to Advertising Studio, marketers can now use their first-party data stored in Salesforce to create targeted, personalized advertising audiences for Snapchat, a new social network that can be used to engage with our customers.
Datorama:
We can now connect Datorama with Advertising Studio. Thanks to this development, we will be able to harmonize and visualize its results in a more graphical way. As with everything surrounding Datorama, the advantage of adding more information to this platform is that we will be able to generate visual reports and reports that will help us make decisions and process the raw information.
You count as members of the campaign
Power ABM with account segmentation.
We can now assign a campaign to a Salesforce account. This gives us the freedom to assign a campaign to multiple contacts across their account. This makes it easier to plan our schedule and get results. It may seem like a minor change, but it opens up a wealth of possibilities.
The first update concerns Salesforce CDP. For those readers who don't know what a CDP is, it's short for Customer Data Platform, i.e. a tool to unify all customer information into one data model and simplify access from other platforms to facilitate this process. It's not a direct improvement to Salesforce Marketing Cloud but it's a great tool to have a better data ecosystem between Salesforce and Marketing Cloud.
Use Interaction Studio behavioral data in Salesforce CDP
You can now connect to an Interaction Studio account from Salesforce CDP.
If we use the recent new solution called Interaction Studio, we can now use all this data from our dataset to populate Salesforce CDP. This can be possible with the new connector in Salesforce CDP:
Use Interaction Studio behavioral data in Salesforce CDP
We just need to select a new data stream in CDP to pick up all the behavioral data from Interaction Studio and make our data more centralized.
This great tool will facilitate the flow of information between Interaction Studio and Salesforce and we will be able to nurture our campaigns and take advantage of the power of information in our tools.
Loading Salesforce CDP data into Datorama
You can now load your Salesforce CDP data into Datorama using the Salesforce CDP API connector and app.
It's Datorama time, we can now connect our CDP to Datorama and use all the data to make stunning charts and statistics. Datorama is a tool to make our information and data visible, so we can now make better and stronger reports. This change applies to all Datorama editions.
Datorama is the perfect tool to translate our raw data malta phone number library into actionable information, so with this improvement we will be able to have all that relevant information at a glance through useful graphs and dashboards.
Thanks to this integration, we will be able to harmonize the information stored in the CDP to make it more usable by the Datorama data model.
Loading Salesforce CDP data into Datorama
Datorama Advanced Reporting for Marketing Cloud
Better and improved reports for all your needs.
It's time to report! Now, from Datorama, we can consult and generate reports on our campaigns carried out with Email Studio and Journey Builder.
Thanks to the improvement that Salesforce has developed for this month of June, from Datorama we will be able to create pre-built panels to facilitate the creation of graphics and dashboards. You simply have to choose the campaign that has been carried out and the results will be there, ready to make decisions and take advantage of the power of information.
In addition to this, Datorama is now able to schedule reports on a recurring basis and export them to supported files such as Excel, CSV, PDF even PowerPoint and PNG for a more visual reporting experience.
Datorama is now more powerful and a bit more independent.
This upgrade is available for Marketing Cloud Enterprise or Corporate editions, or as an add-on SKU to Discover for Pro customers.
Datorama Advanced Reporting for Marketing Cloud
Improvements in Einstein for Marketing
Our dear Einstein continues learning and helping us to be more productive with less effort.
In this release, Einstein has learned how to use Pardot, and can now help us send an email at the perfect time for each user. Salesforce has implemented the well-known Einstein Send Time Optimization in Pardot, and we will take advantage of this new feature offered by Artificial Intelligence.
Improvements in Einstein for Marketing
Also, continuing with the theme of machine learning, we can now predict open rates from the perspective of an email subject line. Einstein Copy Insights Performance Tester for Subject Lines is now available in Marketing Cloud.
Einstein for Marketing
Improvements in Advertising Studio
Snapchat:
With the latest enhancements to Advertising Studio, marketers can now use their first-party data stored in Salesforce to create targeted, personalized advertising audiences for Snapchat, a new social network that can be used to engage with our customers.
Datorama:
We can now connect Datorama with Advertising Studio. Thanks to this development, we will be able to harmonize and visualize its results in a more graphical way. As with everything surrounding Datorama, the advantage of adding more information to this platform is that we will be able to generate visual reports and reports that will help us make decisions and process the raw information.
You count as members of the campaign
Power ABM with account segmentation.
We can now assign a campaign to a Salesforce account. This gives us the freedom to assign a campaign to multiple contacts across their account. This makes it easier to plan our schedule and get results. It may seem like a minor change, but it opens up a wealth of possibilities.