How can you promote a shopping experience on social media? Learn from these successful brands
Posted: Thu Dec 05, 2024 6:19 am
Alessandro Alessio
Jan 13, 22 | 7 min read
Discover how to create a great shopping experience for your customers on social media with these 5 successful examples
Reading time: 7 minutes
A lot has changed since the beginning of 2020, especially after the lockdown in many countries around the world. The role of social media in marketing strategies has also changed .
Once used only as a potential channel between a company and its customers, today big businesses are reinventing this interaction and creating social-first shopping experiences.
This is because, as a result of social somalia email list isolation, millions of people today use online shopping as a routine to obtain all kinds of products and services.
Social media is also increasingly used by businesses due to its power to create viral content.
Because of the way these platforms are structured and operated (smaller, more eye-catching content, easy sharing, and instant social commentary), content that truly resonates with people tends to go viral very quickly.
According to Hootsuite’s Social Trends 2022 report , 53.2% of people from younger generations prefer to turn to social media to research brands.
What does this mean? This year, more than ever, small businesses will need to pay special attention to social commerce to create a better brand experience and generate more positive business results.
On the one hand, at Rock Content we are experts in Content Marketing and we offer you a great experience through incredible materials.
On the other hand, Hootsuite specializes in social media and its trends. That is the reason that led us to combine these two specialties to create this exclusive series of posts in partnership.
Read this article to the end to gain deeper insight into each trend provided in Hootsuite’s report and assess how this could impact your brand in 2022.
Keep reading!
The shocking growth of social commerce
There seems to be no turning back from the trend of purchasing via social media platforms. According to Statista, market forecasts indicate that the global volume of this type of sales will reach $2.9 trillion by 2026 .
One of the main reasons for the rise of social commerce is the personalized shopping experience that users can find on apps like Instagram, Pinterest and Facebook.
Hyper-targeted ads play an important role in helping businesses target ideal customers. That claim is confirmed by the report that 75% of Gen Z users in the US say that there is a real influence of social ads on their purchasing decisions .
Also worth mentioning is the remarkable growth of visual content formats. Companies have noticed that more and more consumers are engaging with quick videos, live broadcasts and high-quality images.
It’s no surprise, then, that 40% of Pinterest users search for products and brands on the image-based platform .
YouTube once again demonstrates the trend of visual content, which is a source of research for 51% of buyers in the US and UK .
The numbers don't lie, so let's not waste any more time and look at some cases of companies that created excellent social commerce experiences for their current and potential customers.
Keep reading!
5 striking examples of social commerce strategies
1. Goodbye Cidirella
Fashion footwear brand Au Revoir Cinderella from Barcelona is currently using User-Generated Content to promote its offerings while engaging with its audience.
In this post, they shared an image sent by a buyer to express the authenticity of their shoes.
ADVERTISEMENT
Interactions like this allow brands to build more natural relationships with potential buyers because they can see how a product fits into the lives of real consumers.
With a solid UGC strategy, your followers will be happy to create content for your brand and also promote it on their social channels. This is a great way to develop a genuine bond with your audience.
The strategy could work even better if the users who generate content for you are popular online. Au Revoir Cinderella also partners with micro-influencers from the fashion industry to achieve a greater reach on Instagram and acquire more leads.
2. Sephora
The iconic beauty brand is well known for the great experiences it provides customers in its physical stores. For example, there are usually 2 colors of baskets, one for people who need help and one for people who prefer to shop alone.
With social commerce, you need to create an experience on that same level. With that in mind, Sephora created a great shopping experience with its Fragrance IQ quiz .
Recommendations are always a great way to attract new customers, and creating an interactive quiz further enhances this experience.
Resources like this reinforce your brand's credibility. After all, you're actively helping users choose the product that best suits their needs, rather than selling them whatever item you have in stock, just to take their money.
As a result, shoppers who completed the survey are likely to return for more purchases if your recommendations prove to be accurate for their preferences.
At the same time, quizzes and other interactive experiences give you a more accurate understanding of your customers’ behavior. Every response and click generates data that you can capitalize on to approach customers with offers they’re most willing to accept.
Jan 13, 22 | 7 min read
Discover how to create a great shopping experience for your customers on social media with these 5 successful examples
Reading time: 7 minutes
A lot has changed since the beginning of 2020, especially after the lockdown in many countries around the world. The role of social media in marketing strategies has also changed .
Once used only as a potential channel between a company and its customers, today big businesses are reinventing this interaction and creating social-first shopping experiences.
This is because, as a result of social somalia email list isolation, millions of people today use online shopping as a routine to obtain all kinds of products and services.
Social media is also increasingly used by businesses due to its power to create viral content.
Because of the way these platforms are structured and operated (smaller, more eye-catching content, easy sharing, and instant social commentary), content that truly resonates with people tends to go viral very quickly.
According to Hootsuite’s Social Trends 2022 report , 53.2% of people from younger generations prefer to turn to social media to research brands.
What does this mean? This year, more than ever, small businesses will need to pay special attention to social commerce to create a better brand experience and generate more positive business results.
On the one hand, at Rock Content we are experts in Content Marketing and we offer you a great experience through incredible materials.
On the other hand, Hootsuite specializes in social media and its trends. That is the reason that led us to combine these two specialties to create this exclusive series of posts in partnership.
Read this article to the end to gain deeper insight into each trend provided in Hootsuite’s report and assess how this could impact your brand in 2022.
Keep reading!
The shocking growth of social commerce
There seems to be no turning back from the trend of purchasing via social media platforms. According to Statista, market forecasts indicate that the global volume of this type of sales will reach $2.9 trillion by 2026 .
One of the main reasons for the rise of social commerce is the personalized shopping experience that users can find on apps like Instagram, Pinterest and Facebook.
Hyper-targeted ads play an important role in helping businesses target ideal customers. That claim is confirmed by the report that 75% of Gen Z users in the US say that there is a real influence of social ads on their purchasing decisions .
Also worth mentioning is the remarkable growth of visual content formats. Companies have noticed that more and more consumers are engaging with quick videos, live broadcasts and high-quality images.
It’s no surprise, then, that 40% of Pinterest users search for products and brands on the image-based platform .
YouTube once again demonstrates the trend of visual content, which is a source of research for 51% of buyers in the US and UK .
The numbers don't lie, so let's not waste any more time and look at some cases of companies that created excellent social commerce experiences for their current and potential customers.
Keep reading!
5 striking examples of social commerce strategies
1. Goodbye Cidirella
Fashion footwear brand Au Revoir Cinderella from Barcelona is currently using User-Generated Content to promote its offerings while engaging with its audience.
In this post, they shared an image sent by a buyer to express the authenticity of their shoes.
ADVERTISEMENT
Interactions like this allow brands to build more natural relationships with potential buyers because they can see how a product fits into the lives of real consumers.
With a solid UGC strategy, your followers will be happy to create content for your brand and also promote it on their social channels. This is a great way to develop a genuine bond with your audience.
The strategy could work even better if the users who generate content for you are popular online. Au Revoir Cinderella also partners with micro-influencers from the fashion industry to achieve a greater reach on Instagram and acquire more leads.
2. Sephora
The iconic beauty brand is well known for the great experiences it provides customers in its physical stores. For example, there are usually 2 colors of baskets, one for people who need help and one for people who prefer to shop alone.
With social commerce, you need to create an experience on that same level. With that in mind, Sephora created a great shopping experience with its Fragrance IQ quiz .
Recommendations are always a great way to attract new customers, and creating an interactive quiz further enhances this experience.
Resources like this reinforce your brand's credibility. After all, you're actively helping users choose the product that best suits their needs, rather than selling them whatever item you have in stock, just to take their money.
As a result, shoppers who completed the survey are likely to return for more purchases if your recommendations prove to be accurate for their preferences.
At the same time, quizzes and other interactive experiences give you a more accurate understanding of your customers’ behavior. Every response and click generates data that you can capitalize on to approach customers with offers they’re most willing to accept.