While these changes have far-reaching effects for many vendors, we’ll focus specifically on some considerations for Salesforce Marketing Cloud . Let’s start with the basics…
This summer of 2021, Apple announced a slewf kuwait phone number library these features were designed to give users more and better control over third-party access to their data. In fact, 3 of them are for Apple Mail and have a direct impact on those of us who are dedicated to email marketing.
This is nothing new for Apple. Over the past few years, Apple has been tightening its policies on user privacy. In recent updates, they introduced new features to block all third-party cookies and required apps to ask for user consent to track user activity outside of their own apps. Ultimately, this is what users demand, so we can only hope that this trend and similar changes continue.
So, considering how Apple Mail occupies around 40% of the email client market share, you may be very interested in knowing what these new features are and whether they will have an impact on your business, specifically in Salesforce Marketing Cloud.
In this article, we will review the following points:
What are these 3 new features?
How can you prepare for this change?
Will email marketing and Salesforce Marketing Cloud be affected?
How can you adapt to this change?
Three New Apple Mail Features That Will Directly Impact Email Marketing
The main feature that will impact email marketing is Mail Privacy Protection . When a user opens the Apple Mail app for the first time after the fall update, they will see the Apple Privacy Protection feature asking them whether they want to protect their Mail activity or not. (It's assumed that most will opt for protection.)
How does this impact marketers? According to Apple:
