Salesforce Marketing Cloud Consultant Certification
Posted: Thu Dec 05, 2024 6:17 am
Are you looking to reach the final step on your path to becoming a Marketing Cloud expert? If so, stay a little longer to quickly learn everything you need to know about the consultant certification.
Everything you need to know about the Marketing Cloud Consultant exam
While all Salesforce certifications require prior study and training, the Marketing Cloud Consultant certification is considered one of the most complicated certifications to obtain due to all the prior knowledge required about Marketing Cloud, the intricate questions, the practical cases they pose, and the technical difficulty.
First of all, in order to apply you must have the Marketing Cloud Email Specialist certification , which you can find more information about here . I highly recommend you also get the SFMC Administrator certification , since although it is not mandatory, it will lay a foundation of knowledge about the marketing platform that is very necessary, and will pave the way for you.
Secondly, if we analyze a little what the exam consists of, it is a 60-question test (plus 5 that are not scored), like almost all Salesforce certifications, which you must answer in 105 minutes without the help of any type of external material or agent. These questions are related to various topics in the Marketing Cloud world, but their weight in the exam (the percentage) varies depending on the exam and also depending on the exam edition. If you are going to take the Winter 22 Marketing Cloud Consultant edition , these are the current percentages:
Discovery & Architecture: 16%
Integration: 20%
Account Configuration: 12%
Automation: 20%
Data Modeling & Management: 21%
Messaging: 11%
As a recommendation, focus on preparing as best as possible for the most important blocks, since they will be the ones with the most questions on the exam. To do this, keep reading and find out where you can get free SFMC Consultant exam questions.
How to prepare to be a SFMC Consultant
As you may know, the Salesforce platform itself offers you a series japan phone number library of courses and previous preparations, which you can find on Trailhead ( here I leave you a very interesting one with the study guide included ).
Another place of great interest is the Trailbazer Community . There you will find exact exam questions, and above all, debates about the correct answers . This exam is famous for the ambiguity of its questions, and it is interesting to be a member of this community to see how people solve the questions and how you can face them on the day of your exam. If you are interested in taking part, here is one of the threads about Consultant exam questions .
My experience confirms that this is not enough to obtain this certification. Salesforce recommends that you have at least 6 months of experience carrying out technical solution implementation projects in Marketing Cloud , but even so, and with all the practice and professional knowledge you may have, I believe that the key to this exam is not only all your knowledge about the tool, but learning the type of questions or how to face them. For this, you can use “academies” like Udemy, which will provide you with extensive and detailed courses in which you will see each of the modules that make up the exam. Of course, you always have to pay for them. You can also find others like Salesforce Help & Training .
What you should know about each module
1. Discovery & Architecture
This module is based on your experience in Marketing Cloud, as the questions that may arise from here will be based on practical cases that require you to find a solution or implementation with the tool . If you have not faced this in real life, it is difficult for you to do so in an exam.
You will need to know how to manage the information at your disposal to achieve the most precise audience segmentation strategies possible , as well as long-term technical solutions for maintaining these strategies.
2. Integration
As the name suggests, you will be presented with use cases for Marketing Cloud Connect integration . Again, your own experience with the platform is the best way to navigate these issues.
3. Account Configuration
Something quite similar to what you could find in the Marketing Cloud Administrator Certification. A series of knowledge, much easier to prepare since you can study it , but no less important, since the configuration of the Marketing Cloud account is the basis of any project you are going to carry out. My advice: review basic but very necessary concepts such as SAP, Reply Address Management, etc.
4. Automation
One of the modules with the most weight, but the easiest in my opinion. You must consider what type of activities you should do with automation for a journey or a specific practical case. Familiarize yourself with SQL code and Scripts, because you will need it for this block. If you are afraid of code because you do not have a very technical profile, lose your fear. From my point of view, automation is one of the great advantages of this Salesforce cloud , and the sooner you know how to use it yourself, with your own codes and developments, the more self-sufficient you will be, and therefore, the better projects you will do.
Everything you need to know about the Marketing Cloud Consultant exam
While all Salesforce certifications require prior study and training, the Marketing Cloud Consultant certification is considered one of the most complicated certifications to obtain due to all the prior knowledge required about Marketing Cloud, the intricate questions, the practical cases they pose, and the technical difficulty.
First of all, in order to apply you must have the Marketing Cloud Email Specialist certification , which you can find more information about here . I highly recommend you also get the SFMC Administrator certification , since although it is not mandatory, it will lay a foundation of knowledge about the marketing platform that is very necessary, and will pave the way for you.
Secondly, if we analyze a little what the exam consists of, it is a 60-question test (plus 5 that are not scored), like almost all Salesforce certifications, which you must answer in 105 minutes without the help of any type of external material or agent. These questions are related to various topics in the Marketing Cloud world, but their weight in the exam (the percentage) varies depending on the exam and also depending on the exam edition. If you are going to take the Winter 22 Marketing Cloud Consultant edition , these are the current percentages:
Discovery & Architecture: 16%
Integration: 20%
Account Configuration: 12%
Automation: 20%
Data Modeling & Management: 21%
Messaging: 11%
As a recommendation, focus on preparing as best as possible for the most important blocks, since they will be the ones with the most questions on the exam. To do this, keep reading and find out where you can get free SFMC Consultant exam questions.
How to prepare to be a SFMC Consultant
As you may know, the Salesforce platform itself offers you a series japan phone number library of courses and previous preparations, which you can find on Trailhead ( here I leave you a very interesting one with the study guide included ).
Another place of great interest is the Trailbazer Community . There you will find exact exam questions, and above all, debates about the correct answers . This exam is famous for the ambiguity of its questions, and it is interesting to be a member of this community to see how people solve the questions and how you can face them on the day of your exam. If you are interested in taking part, here is one of the threads about Consultant exam questions .
My experience confirms that this is not enough to obtain this certification. Salesforce recommends that you have at least 6 months of experience carrying out technical solution implementation projects in Marketing Cloud , but even so, and with all the practice and professional knowledge you may have, I believe that the key to this exam is not only all your knowledge about the tool, but learning the type of questions or how to face them. For this, you can use “academies” like Udemy, which will provide you with extensive and detailed courses in which you will see each of the modules that make up the exam. Of course, you always have to pay for them. You can also find others like Salesforce Help & Training .
What you should know about each module
1. Discovery & Architecture
This module is based on your experience in Marketing Cloud, as the questions that may arise from here will be based on practical cases that require you to find a solution or implementation with the tool . If you have not faced this in real life, it is difficult for you to do so in an exam.
You will need to know how to manage the information at your disposal to achieve the most precise audience segmentation strategies possible , as well as long-term technical solutions for maintaining these strategies.
2. Integration
As the name suggests, you will be presented with use cases for Marketing Cloud Connect integration . Again, your own experience with the platform is the best way to navigate these issues.
3. Account Configuration
Something quite similar to what you could find in the Marketing Cloud Administrator Certification. A series of knowledge, much easier to prepare since you can study it , but no less important, since the configuration of the Marketing Cloud account is the basis of any project you are going to carry out. My advice: review basic but very necessary concepts such as SAP, Reply Address Management, etc.
4. Automation
One of the modules with the most weight, but the easiest in my opinion. You must consider what type of activities you should do with automation for a journey or a specific practical case. Familiarize yourself with SQL code and Scripts, because you will need it for this block. If you are afraid of code because you do not have a very technical profile, lose your fear. From my point of view, automation is one of the great advantages of this Salesforce cloud , and the sooner you know how to use it yourself, with your own codes and developments, the more self-sufficient you will be, and therefore, the better projects you will do.