Get to know Marketing Cloud Intelligence at Datorama
Posted: Thu Dec 05, 2024 6:17 am
Managing the vast amounts of data that modern businesses have to deal with can be costly and complex. This is where Salesforce's Marketing Cloud Intelligence platform (Datorama) comes in . Created in 2012, it has been integrated into the Salesforce ecosystem and is the meeting point for all Digital Marketing solutions. It allows data from various sources to be unified to create a centralized hub where value can be extracted from them.
Marketing-cloud-intelligence
It is worth remembering that Salesforce is in the process of rebranding some of its platforms, and Marketing Cloud Intelligence was until now known as Datorama.
Through more than 120 APIs – or connectors – for the most relevant platforms and databases of the moment, we can integrate data quickly and efficiently to begin analyzing it and extracting knowledge. It does not leave aside users who have data from other sources since it also has generic connectors, thus facilitating data ingestion for practically any case.
Marketing Cloud Intelligence (Datorama) is focused ivory coast phone number library on digital marketing, and is designed to work with relevant data from the sector. Therefore, it comes equipped with tools that facilitate data harmonization, to create a cohesive, logical and useful dataset. All this leads to the optimization of data management and the study of KPIs.
It also has integration with Salesforce’s artificial intelligence – Einstein – which can look for patterns that are otherwise difficult to see and provide possible solutions by taking advantage of the latest advances in machine learning and AI.
It's no surprise that dashboards are gaining popularity in today's data landscape. They are the modern solution for efficient and intuitive data visualization, through a series of dynamic widgets that show summaries and key aspects of our marketing campaigns in real time. This allows us to visualize concepts in a much simpler and more natural way than looking at a spreadsheet. Marketing Cloud Intelligence (Datorama) makes it easy to create these dashboards with the data it has ingested. Through an intuitive interface, it gives a lot of flexibility to create solutions that adapt to the specific needs of the client.
dtr-empower-every-role
There is also the Marketplace: A repository full of tools and applications to further customize the experience. You can download the apps you want in a matter of seconds and with immediate integration to the platform, simply with a few clicks of the mouse.
We highlight some of the key concepts
Single Platform
Eliminate the challenge of coordinating multiple Analytics platforms.
Continuous Updates
Reports are constantly updated without requiring much effort.
Data Visualization
Organized information that makes it easy to view data in dashboards.
Data Traceability
Campaign tracking requires analyzing data based on the steps users take across different digital assets.
Ease of Implementation
It does not require a traditional integration project, standard APIs make this process easy.
Specialized Tool
Specialized in marketing intelligence for multi-channel activities.
All of this leads to Marketing Cloud Intelligence (Datorama) bringing with it a reduction in marketing costs, in the time spent managing and interpreting data, and providing more time for critical thinking, decision-making based on the analysis of this data and the achievement of business objectives.
If you are looking for a modern solution to process data and extract knowledge and value, this is an unbeatable option. It has Marketing Intelligence solutions for all marketers, regardless of the sector they are in. It centralizes your data and helps you in decision making, optimizes your marketing campaigns, automates several labor-intensive processes and helps with data-driven decisions.
At Showerthinking, as a Salesforce Registered Consulting Partner, we have been working with Marketing Cloud Intelligence (Datorama) for many years. The evolution of digital marketing brings with it more complex solutions and technologies, and we are proud to have successfully implemented solutions in Datorama for several pharmaceutical companies.
We leave you a link to a webinar held in 2021 , where we delve into the opportunities that Datorama offers pharmaceutical companies when it comes to understanding how healthcare professionals behave through multiple channels using a single source of information, allowing for a quick and efficient understanding of the data.
Marketing-cloud-intelligence
It is worth remembering that Salesforce is in the process of rebranding some of its platforms, and Marketing Cloud Intelligence was until now known as Datorama.
Through more than 120 APIs – or connectors – for the most relevant platforms and databases of the moment, we can integrate data quickly and efficiently to begin analyzing it and extracting knowledge. It does not leave aside users who have data from other sources since it also has generic connectors, thus facilitating data ingestion for practically any case.
Marketing Cloud Intelligence (Datorama) is focused ivory coast phone number library on digital marketing, and is designed to work with relevant data from the sector. Therefore, it comes equipped with tools that facilitate data harmonization, to create a cohesive, logical and useful dataset. All this leads to the optimization of data management and the study of KPIs.
It also has integration with Salesforce’s artificial intelligence – Einstein – which can look for patterns that are otherwise difficult to see and provide possible solutions by taking advantage of the latest advances in machine learning and AI.
It's no surprise that dashboards are gaining popularity in today's data landscape. They are the modern solution for efficient and intuitive data visualization, through a series of dynamic widgets that show summaries and key aspects of our marketing campaigns in real time. This allows us to visualize concepts in a much simpler and more natural way than looking at a spreadsheet. Marketing Cloud Intelligence (Datorama) makes it easy to create these dashboards with the data it has ingested. Through an intuitive interface, it gives a lot of flexibility to create solutions that adapt to the specific needs of the client.
dtr-empower-every-role
There is also the Marketplace: A repository full of tools and applications to further customize the experience. You can download the apps you want in a matter of seconds and with immediate integration to the platform, simply with a few clicks of the mouse.
We highlight some of the key concepts
Single Platform
Eliminate the challenge of coordinating multiple Analytics platforms.
Continuous Updates
Reports are constantly updated without requiring much effort.
Data Visualization
Organized information that makes it easy to view data in dashboards.
Data Traceability
Campaign tracking requires analyzing data based on the steps users take across different digital assets.
Ease of Implementation
It does not require a traditional integration project, standard APIs make this process easy.
Specialized Tool
Specialized in marketing intelligence for multi-channel activities.
All of this leads to Marketing Cloud Intelligence (Datorama) bringing with it a reduction in marketing costs, in the time spent managing and interpreting data, and providing more time for critical thinking, decision-making based on the analysis of this data and the achievement of business objectives.
If you are looking for a modern solution to process data and extract knowledge and value, this is an unbeatable option. It has Marketing Intelligence solutions for all marketers, regardless of the sector they are in. It centralizes your data and helps you in decision making, optimizes your marketing campaigns, automates several labor-intensive processes and helps with data-driven decisions.
At Showerthinking, as a Salesforce Registered Consulting Partner, we have been working with Marketing Cloud Intelligence (Datorama) for many years. The evolution of digital marketing brings with it more complex solutions and technologies, and we are proud to have successfully implemented solutions in Datorama for several pharmaceutical companies.
We leave you a link to a webinar held in 2021 , where we delve into the opportunities that Datorama offers pharmaceutical companies when it comes to understanding how healthcare professionals behave through multiple channels using a single source of information, allowing for a quick and efficient understanding of the data.