Iwate Prefecture

[moniya12]

As an example of a regional DMO in Iwate Prefecture, we would like to introduce Kamaishi DMC Co., Ltd. Kamaishi DMC's business activities are travel marketing, regional trading, and regional revitalization.
hi City aims to increase the active population who are proud of their community and are involved in community development, as well as the related population from outside the region who are interested in Kamaishi. The experience program "Meetup Kamaishi" was created to increase the active population and related population. As of 2023, 23 programs are offered (※1).

Another issue facing Kamaishi City is the lack of accommodation capacity, which is the starting point for tourism promotion. Instead, the city is actively promoting the creation of a profitable region by selling local products outside the region.

*1) Kamaishi Information Portal Site　Meetup Kamaishi2023　

3.5 Gifu Prefecture

Gero Onsen Tourism Association

As an example from Gifu Prefecture, we will introduce the crypto email database list Gero Onsen Tourism Association. Gero Onsen has been conducting lodging surveys at accommodation facilities for many years. Using that data, they have grasped the trends of guests and developed strategies to attract more guests, which has stabilized the number of visitors to Gero Onsen. This has had an effect on the local economy, and has established the hot spring resort as one of the most popular in the country.

Gero City is promoting "E-DMO," a combination of DMO and ecotourism. In addition, a verifiable promotion strategy based on data analysis has led to increased stays, improved customer satisfaction, and increased travel spending.

3.6 Nara Prefecture

As an example from Nara Prefecture, we would like to introduce the Nara Prefecture Visitors Bureau.


Nara Prefecture's challenge is that it receives many day-trippers and tourism spending is low. In addition, many areas have tourism resources but have not yet made progress in attracting tourists, so there is an urgent need to increase awareness. Although the tourism website "Nara Travel Net" receives many hits, there are concerns about its weak connection to attracting tourists.


As part of the DMO's efforts, the company introduced a product inventory management system (TXJ) to the official Nara Prefecture tourism website, Nara Travel Net. This makes it possible to search for and book accommodation, food and drink, merchandise, and experience content on the site. It also analyzes purchasing data, promoting digital marketing for the region and improving its ability to attract visitors.