Setting types for budget allocation period

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A fixed amount is spent weekly until the end of the budget or campaign. The system is based on the calendar week and distributes expenses over the remaining days. The included time targeting is also taken into account when distributing the budget.
Specify the start and end dates of the period within the campaign dates. The budget is distributed evenly over the entire period. You can extend the period automatically to effectively use the remaining budget and reach a larger audience. When changing the period and budget, the average daily spending is recalculated.

We limit the average cost per thousand impressions , the minimum value is 5 rubles. We look at the green segment of the price scale to achieve the goals of the strategy. The system will automatically set the price. Deviations are possible during the day, but in the end the set limit for the week is not exceeded.
Read also: "All about frequency metrics in marketing"Read the article
Strategy "Reduce the cost of repeat impressions"
Here we can get the maximum number of impressions for a certain sweden consumer email list period, reducing the cost of each subsequent impression to the same user. This is achieved by showing ads to new users and taking into account the frequency of impressions per user specified in the campaign settings. The average cost per thousand impressions remains minimal and does not exceed the set limit. This strategy is convenient for those who want to achieve maximum audience coverage.
This strategy is especially effective for campaigns with more than 10,000 impressions per period. If the campaign uses low-frequency keywords or narrow user profiles, and the number of impressions per period is less than 10,000, the average cost per thousand impressions may deviate from the set value, but not more than 2 times.
We set up optimization of impressions for video advertising, choosing between the maximum number of views or transitions to the site. Optimization for views helps to increase brand awareness, and for transitions - to attract more users to the site.