Yandex Advertising Network (YAN) covers more than 50,000 sites and applications. It is aimed not only at users who are actively searching for something, but also at those who consume content on different platforms. YAN optimizes ad impressions by analyzing the interests and behavior of the audience to increase the relevance of ads.
Unlike search advertising, YAN allows you to use more diverse formats, including images and videos, which makes ads more noticeable and attractive.
advertising blocks in YAN
Advertisers can control the display of their ads by choosing sites and apps for placement, as well as disabling unwanted platforms, which provides more accurate targeting and saves budget.
Just like in search advertising, in YAN, the advertiser sets a bid per paraguay consumer email list click, which determines the frequency and position of display of their ads. Effective bid management allows you to optimize costs and increase the effectiveness of the campaign.
A detailed guide to setting up YAN in Yandex Direct is on our blog.
Read also: " Yandex Advertising Network (YAN) - what is it in simple words and how does it work "Read the article
How to Bring Back Customers with Retargeting in Yandex Direct
Retargeting is good because it targets an audience that is already familiar with the brand or has visited the site. This advertising method allows you to create customized offers for users based on their previous actions on the site, such as viewing specific products, adding products to the cart, or participating in promotions.
Users often leave the site without making a purchase for various reasons. Retargeting helps remind them of the product or service and encourage them to return to complete the purchase.
Product retargeting
An advertiser can set up retargeting by selecting an audience based on behavior, demographics, or interests, displaying ads in YAN and search to increase interactions. Retargeting targeted at interested users increases conversions, making spending more efficient and strengthening the connection with the brand, which contributes to the growth of ROI and customer loyalty.
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