Collecting third-party data like

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She noted three steps advertisers should take to improve their data collection, analysis and use. gold nuggets. Even though Google is abandoning plans to collect third-party data, it is still more complex than ever, which is a huge benefit for online privacy. After that, we made adjustments by paying more attention to third-party data collection,” he said. We encourage clients to build robust customer data platforms and use tools such as lead generation forms to collect data directly from users to ensure compliance while maintaining effective targeting.


Don't rely on a single source of analytics provided by the platform. A netherlands phone number library fairly powerful set of analytics reports, but you can't always trust its conversion data. According to Anne Marie, due to privacy concerns, we requested access to clients' e-commerce platforms to measure results. We found that the sales recorded were approximately lower compared to the sales actually received through the website. So if you're running ads, be sure to check the online direct sales data from your website and compare it to the data you receive.



Using data to improve sales and service Anne-Marie said using advertising data goes beyond targeting and ad testing. We also use an application designed to share lead data collected on the platform with our clients so they can respond quickly. For example, one of her clients likes to receive text messages with information about a potential client so they can call them right away. Another puts lead data into a document where they can track all leads in one place.