Invest in the brand's storytelling and branding
Consumers are no longer just looking for products, but rather a set of factors and experiences that create engagement with the brand.
For this reason, it is crucial that brands invest in a cohesive branding teacher phone number data that is capable of creating a storytelling with its target audience, starting with a creative name for the shoe store, a slogan that works for a shoe store, a logo, decoration of the surrounding space and all types of communication that are used to communicate the shoe store, both offline and online.
A presence on social media can have a huge impact on creating this storytelling, as well as on interaction and relationships with customers.
Partner with some influencers or public figures
Digital influencers have been gaining special prominence in recent years, due to the way they communicate, through their own social networks and the storytelling they are able to create, making people identify with their shares more easily.
Therefore, sponsoring some influencers or public figures with your shoes could be a smart way to communicate your products or services, giving them greater visibility and prominence, integrated with the other communication channels.
There are many fashion and lifestyle influencers who share their looks, clothes and shoes for various occasions, on a daily basis. Partner with those who have a positioning and style that fits with your shoe store and with which the brand identifies.
Invest in product packaging
As already mentioned, products alone are not enough to attract and retain customers, due to all the demands and expectations of customers.
Packaging, or shoe packaging, can be another way to differentiate your shoe store from the rest, through an innovative and creative concept. In practice, you can use recycled materials to package your shoes, create beautiful packaging, as well as something more functional, which can be useful for storing shoes or even for storing other types of things or combining some of these ideas. Take into account the positioning of your business when making this choice, making the packaging another branding factor.
For example: imagine that you choose to open a shoe shop selling shoes made from plastic collected from the oceans and using environmentally friendly processes, the packaging must be chosen and manufactured with the same sustainability criteria.
Deliver an immersive experience, both physical and online
This tip is valid for both those who have a physical and online store: make your customers want to visit your store and have a quality and efficient experience there, so that they are more willing to stay in the store and, therefore, buy more products.
In a physical shoe store, focus on neutral lighting, organizing the store and strategically arranging shoes, the checkout counter and other types of spaces to make it easier for customers to move around the store.
Additionally, it is very important to invest in spaces where customers can sit and try on the shoe models they want, comfortably.
Finally, if applicable, also invest in your store's windows, placing some products strategically, such as the best-selling products, new collections and try to change them frequently, in order to give the perception of newness.
Once you have your online store, create a digital platform with navigation designed according to the principles of a good user experience, where customers can find inspiration and buy your products easily, using various payment methods. To do this, you can create an account on Vendus Go!, a free, simple and practical e-commerce platform used by over 1,500 people, ideal for companies that want to sell their products online, without resorting to complex and expensive systems. Find out how to make your shoe store be found online.
