Marketers are focused on tactics, but they should look more towards strategies to advance their careers
Posted: Thu Dec 05, 2024 5:23 am
48% of marketers have chosen Social Media Marketing as their top desired growth area. However, they are neglecting other important skills.
Fabio Miranda
Jun 1, 22 | 5 min read
Be a strategic professional
Reading time: 4 minutes
Unsupervised recently surveyed 748 marketers to better understand their tool preferences, career aspirations, and goals. Two topics stood out from the survey:
The weakest skills of Marketing departments.
Goals and aspirations: the main areas of desired growth.
That is why we decided to write this article talking a little more about the importance of being a strategic marketer and the essential marketing skills for it.
Keep reading!
Follow us on the Rock Content LinkedIn page
The weakest skills of the departments
According to the research, 39% of respondents said that email marketing and writing are the weakest skills in their departments.
Thinking about such a result is worrying — slovenia email list especially if we consider that 68% of respondents were B2B Marketing specialists — because Email Marketing remains one of the most successful channels when used correctly.
When it comes to writing skills, the picture is even more grim, as it is a core skill that helps specialists with almost all other marketing skills.
It's hard to think of a good social media marketer with poor copywriting skills. This is a valued skill in all of the marketing positions we have at Rock Content.
The most desired growth area
If you ask a new marketer what interests them the most, they will probably tell you social media. The survey showed that Social Media Marketing is the most desired growth area for 48% of respondents .
With social media being such a trendy area, marketers can make poor strategic decisions or neglect other important marketing skills.
Thinking of social media as a key skill can lead you into an extremely tool-oriented career and make you a less valuable professional.
Don't get us wrong, social media should not be a channel to be neglected either, but it should be treated as a very important channel, not as the most important skill to develop within a Marketing department.
So how do we become a strategic marketer?
You may be wondering what strategic thinking has to do with the skills that marketers most want to develop.
Being strategic can help a beginning professional progress in his or her career, as well as help marketing managers make better decisions.
Well, ultimately, being strategic is about identifying moves and scenarios and knowing how to design a way to meet the challenge of change . As we explain in this article on the Strategy Model for Marketers , a good strategy has these three elements:
diagnosis;
guiding policy;
set of coherent actions.
Following this framework, a social media plan would be part of the third point: actions/channel of a strategic plan .
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That being said, you must be thinking about what skills you need to master to be a marketer who goes beyond tactics and knows how to deliver good results in any area of Marketing. That's what I'm going to tell you now.
The Essential Marketing Skills You Need to Master
Here are some skills that, if you develop and follow the strategic framework, will bring you much closer to being a strategic marketing professional.
Investigation
Also classified in the survey as one of the weakest skills (36%), it is necessary for any tactical and marketing area.
Whether you’re building a campaign, creating new content, developing enablement pieces, or any other marketing initiative, doing good research will help you identify challenges, benchmarks, and the best possible approach.
In any area of Marketing, doing good research will improve the quality of your work.
Storytelling
Telling a good story will help you get people to click on a piece of email marketing, so you can ultimately convince them to buy your company's product, for example.
If you're good at telling stories, you're a good marketer. Apply storytelling to the simplest piece of content marketing you're creating and watch the results increase.
Fabio Miranda
Jun 1, 22 | 5 min read
Be a strategic professional
Reading time: 4 minutes
Unsupervised recently surveyed 748 marketers to better understand their tool preferences, career aspirations, and goals. Two topics stood out from the survey:
The weakest skills of Marketing departments.
Goals and aspirations: the main areas of desired growth.
That is why we decided to write this article talking a little more about the importance of being a strategic marketer and the essential marketing skills for it.
Keep reading!
Follow us on the Rock Content LinkedIn page
The weakest skills of the departments
According to the research, 39% of respondents said that email marketing and writing are the weakest skills in their departments.
Thinking about such a result is worrying — slovenia email list especially if we consider that 68% of respondents were B2B Marketing specialists — because Email Marketing remains one of the most successful channels when used correctly.
When it comes to writing skills, the picture is even more grim, as it is a core skill that helps specialists with almost all other marketing skills.
It's hard to think of a good social media marketer with poor copywriting skills. This is a valued skill in all of the marketing positions we have at Rock Content.
The most desired growth area
If you ask a new marketer what interests them the most, they will probably tell you social media. The survey showed that Social Media Marketing is the most desired growth area for 48% of respondents .
With social media being such a trendy area, marketers can make poor strategic decisions or neglect other important marketing skills.
Thinking of social media as a key skill can lead you into an extremely tool-oriented career and make you a less valuable professional.
Don't get us wrong, social media should not be a channel to be neglected either, but it should be treated as a very important channel, not as the most important skill to develop within a Marketing department.
So how do we become a strategic marketer?
You may be wondering what strategic thinking has to do with the skills that marketers most want to develop.
Being strategic can help a beginning professional progress in his or her career, as well as help marketing managers make better decisions.
Well, ultimately, being strategic is about identifying moves and scenarios and knowing how to design a way to meet the challenge of change . As we explain in this article on the Strategy Model for Marketers , a good strategy has these three elements:
diagnosis;
guiding policy;
set of coherent actions.
Following this framework, a social media plan would be part of the third point: actions/channel of a strategic plan .
ADVERTISEMENT
That being said, you must be thinking about what skills you need to master to be a marketer who goes beyond tactics and knows how to deliver good results in any area of Marketing. That's what I'm going to tell you now.
The Essential Marketing Skills You Need to Master
Here are some skills that, if you develop and follow the strategic framework, will bring you much closer to being a strategic marketing professional.
Investigation
Also classified in the survey as one of the weakest skills (36%), it is necessary for any tactical and marketing area.
Whether you’re building a campaign, creating new content, developing enablement pieces, or any other marketing initiative, doing good research will help you identify challenges, benchmarks, and the best possible approach.
In any area of Marketing, doing good research will improve the quality of your work.
Storytelling
Telling a good story will help you get people to click on a piece of email marketing, so you can ultimately convince them to buy your company's product, for example.
If you're good at telling stories, you're a good marketer. Apply storytelling to the simplest piece of content marketing you're creating and watch the results increase.