Identifying collaboration resistance issues
Posted: Thu Dec 05, 2024 5:20 am
Within an organization can be tricky because it usually does not represent a single fatal bottleneck. Rather, it is the cumulative effect of multiple handoffs, slow execution, cumbersome review and approval processes, and poor project visibility, accountability, and documentation. Collectively, these consume resources and extend project timelines.
If this phenomenon sounds familiar, you’re not alone: Gartner’s survey of CMOs revealed that 79% of marketing leaders said collaboration drag currently limits at least one digital initiative within their organization.
How does resistance to collaboration impact today’s marketing teams?
From budgets and timelines to operational cadence and peru phone numbers overall organizational success, collaboration drag can have a real impact on the way marketing teams (and the company as a whole) execute high-impact work and meet business needs. Below, let’s explore some of the challenges it poses for today’s companies.
financial consequences
First, collaboration drag has direct and costly financial impacts. When collaboration on critical initiatives like a network project is continually hampered by processes, people, and budget, the organization's results diminish. Gartner research cited earlier quantifies this impact: Organizations with high resistance to collaboration are 37% less likely to exceed their revenue and profitability goals.
Compromise Timetable
Collaboration drag leads to execution delays. Whenever the team is not aligned, the schedule suffers. At most, this means that the project will be completed more slowly, but more likely it will mean that the project budget will also be affected. In our recent State of the Website report, we found that nearly half of marketing leaders were unable to complete their website projects on time and within budget.
If this phenomenon sounds familiar, you’re not alone: Gartner’s survey of CMOs revealed that 79% of marketing leaders said collaboration drag currently limits at least one digital initiative within their organization.
How does resistance to collaboration impact today’s marketing teams?
From budgets and timelines to operational cadence and peru phone numbers overall organizational success, collaboration drag can have a real impact on the way marketing teams (and the company as a whole) execute high-impact work and meet business needs. Below, let’s explore some of the challenges it poses for today’s companies.
financial consequences
First, collaboration drag has direct and costly financial impacts. When collaboration on critical initiatives like a network project is continually hampered by processes, people, and budget, the organization's results diminish. Gartner research cited earlier quantifies this impact: Organizations with high resistance to collaboration are 37% less likely to exceed their revenue and profitability goals.
Compromise Timetable
Collaboration drag leads to execution delays. Whenever the team is not aligned, the schedule suffers. At most, this means that the project will be completed more slowly, but more likely it will mean that the project budget will also be affected. In our recent State of the Website report, we found that nearly half of marketing leaders were unable to complete their website projects on time and within budget.