SMS mailing can attract customers, interest them or, on the contrary, cause irritation and negative attitude towards the company. Everything depends on how the messages are designed, how useful their content is. First of all, it is worth paying attention to the structure. A short description of the benefit for the client, a call to action and contact information are enough for the mailing to work. But there are other rules.
Correct start of a message
From the first words of the text, the recipient should have a desire to read the message in full. Good options are an offer of a discount or gift, an obvious benefit. Here you can also draw attention to new products or services, the validity period of an attractive promotion.
Alignment with the client's interests
With the help of SMS mailing, it is worth offering a benin telegram screening product that may really interest the recipient of the message. To do this, you need to study the purchase history and send information taking into account the client's interests. It is equally important to take into account the characteristics of the target audience:
Gender and age;
Scope of activity;
Interests;
Preferences.
It is obvious that services and products that may interest students will not arouse enthusiasm in mature people.
Every client is special
To be sure to attract the recipient's attention, you need to send an offer that is intended for them personally. You can write it like this: "Alexander, only for you on such-and-such days there is a discount on the purchase of such-and-such a product, just show this SMS to the cashier." Buyers appreciate attention and like to feel special. And this helps to increase loyalty and increase the conversion of the mailing.
Emphasis on the brand name
The text of the SMS should include the brand name so that the client immediately understands who the offer is coming from. If the name is Latin, it makes sense to write it in Cyrillic, as many people find it easier to perceive information this way.
Timely offer
To encourage the recipient of the newsletter to take action, you need to provide the opportunity to do it right now. It is unlikely that a person will remember where promotions will be valid or new products will appear if the message was sent to him a week before this event.
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