Digital Marketing vacancies are on the rise in the job market. Find out how to stand out!
Posted: Thu Dec 05, 2024 5:11 am
Sofia Cabral
Jul 7, 22 | 5 min read
Vacancies in Digital Marketing in high demand
Reading time: 4 minutes
The market is hot for marketing professionals. A survey by ManpowerGroup found that skilled labor shortages reached 75% worldwide. Top areas in demand for talent include technology, sales, and, guess what… marketing .
And that's not all. Linkedin data shows a 47% increase in demand for technical skills within advertising over the past five years. As for creative skills, this increase was 25% from 2015 to last year.
In other words: companies and brands are looking for talent in Marketing and the best prepared professional stands out for this good moment within the profession .
The opportunities become even more attractive when we add the element of " remote work " to the preferences, since the acceleration of this modality, due to the pandemic, is an undeniable reality. And it is also undeniable that most companies had to opt, at the very least, for a hybrid model between the desktop and the home.
The characteristics of work related to Marketing, added to the demand for qualified professionals in the sector, is what results in the increase in opportunities in this market .
And, to help you take advantage of this growing market (whether to enter the field or take a leap forward in your career), we have separated the main areas that are booming so that you can get to know them better.
Follow us on the Rock Content LinkedIn page
SEO Specialist
SEO is a set of strategies aimed at providing the best answers to people's questions and, thus, gaining prominence in the rankings of search engines, such as Google .
The SEO professional is responsible for understanding how to align the company's business objectives with SEO objectives, planning, implementing and following a strategy that guarantees more organic traffic to the website and blog and, consequently, more leads and sales.
SEO specialists must, above all, know a lot about the audience they are targeting, but also follow Google updates and understand how to plan and produce content in the way users expect.
Also, to help you in your work, it is slovakia email list important to know keyword tools such as Keyword Planner and Semrush.
As it is essential in the organic traffic strategy in Digital Marketing, that is, in actions that will bring traffic to the company without investing in advertising, this specialist is increasingly valued and sought after.
Social Media Manager
It's virtually impossible to think of a Digital Marketing strategy today without involving social media . HubSpot's State of Marketing Trends 2022 report , in association with Rock Content, Litmus, and Wistia, points out that social media is the most important channel for 44% of companies, followed by blogs and email marketing.
But of course, in an environment as populated as that of the main networks, it is not enough to “be there”. Efficient brand management, a qualified professional and/or a team behind it are needed.
The social media manager is responsible for exactly that. On a day-to-day basis, he or she plans content, creates the editorial calendar for social media, manages campaigns and monitors results.
This professional needs to stay up to date not only on platform settings and updates, but also on social media content and trends.
As it is the face of the company, it is also essential that it is aligned with the business objectives and the image it wants to present to the market.
Copywriter
Copywriting is the text production strategy that, in Digital Marketing , aims to convince the reader to take an action you want, for example, buy your product or download rich material.
A copywriter is simply a professional in charge of producing these persuasive texts. And because they play a fundamental role in the sales process and other conversion strategies, this professional is highly sought after by companies.
Plus, it’s an even harder skill to find among professionals. According to an Unsupervised survey, 39% of professionals surveyed said that copywriting and email marketing are the weakest skills in their departments.
This professional is responsible for producing content in text format for Digital Marketing campaigns and strategies focused on conversion. You can work directly with Email Marketing, social media campaigns, ads, video scripts, subtitles, product launches, etc.
The copywriter, when producing the text, must follow the techniques and triggers to persuade and sell with words and that is why it is very important that this professional knows the person for whom he is writing and masters the elements of Copywriting .
Growth Marketing
Last but not least, another area of Marketing that is on the rise is Growth Marketing. Before talking about this professional, it is important to first understand this type of Marketing.
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Growth Marketing is a method that aims to help a company grow steadily, attracting new customers and building long-term relationships to maintain and increase revenue. In other words, this marketing strategy is not only linked to customer acquisition, but to the entire post-sales process.
Because it is directly related to revenue and business expansion, the Growth Marketing professional is on the rise and is increasingly sought after by companies. They are responsible for developing and carrying out Marketing experiments with the aim of optimizing and improving results and a specific area or metric.
Also known as Growth Marketing specialists, these professionals have skills with A/B testing, experiments, and data analysis, as well as mastery of growth hacking strategies .
There are many opportunities for marketing professionals and the market is looking for the best candidates. What career will you pursue?
Jul 7, 22 | 5 min read
Vacancies in Digital Marketing in high demand
Reading time: 4 minutes
The market is hot for marketing professionals. A survey by ManpowerGroup found that skilled labor shortages reached 75% worldwide. Top areas in demand for talent include technology, sales, and, guess what… marketing .
And that's not all. Linkedin data shows a 47% increase in demand for technical skills within advertising over the past five years. As for creative skills, this increase was 25% from 2015 to last year.
In other words: companies and brands are looking for talent in Marketing and the best prepared professional stands out for this good moment within the profession .
The opportunities become even more attractive when we add the element of " remote work " to the preferences, since the acceleration of this modality, due to the pandemic, is an undeniable reality. And it is also undeniable that most companies had to opt, at the very least, for a hybrid model between the desktop and the home.
The characteristics of work related to Marketing, added to the demand for qualified professionals in the sector, is what results in the increase in opportunities in this market .
And, to help you take advantage of this growing market (whether to enter the field or take a leap forward in your career), we have separated the main areas that are booming so that you can get to know them better.
Follow us on the Rock Content LinkedIn page
SEO Specialist
SEO is a set of strategies aimed at providing the best answers to people's questions and, thus, gaining prominence in the rankings of search engines, such as Google .
The SEO professional is responsible for understanding how to align the company's business objectives with SEO objectives, planning, implementing and following a strategy that guarantees more organic traffic to the website and blog and, consequently, more leads and sales.
SEO specialists must, above all, know a lot about the audience they are targeting, but also follow Google updates and understand how to plan and produce content in the way users expect.
Also, to help you in your work, it is slovakia email list important to know keyword tools such as Keyword Planner and Semrush.
As it is essential in the organic traffic strategy in Digital Marketing, that is, in actions that will bring traffic to the company without investing in advertising, this specialist is increasingly valued and sought after.
Social Media Manager
It's virtually impossible to think of a Digital Marketing strategy today without involving social media . HubSpot's State of Marketing Trends 2022 report , in association with Rock Content, Litmus, and Wistia, points out that social media is the most important channel for 44% of companies, followed by blogs and email marketing.
But of course, in an environment as populated as that of the main networks, it is not enough to “be there”. Efficient brand management, a qualified professional and/or a team behind it are needed.
The social media manager is responsible for exactly that. On a day-to-day basis, he or she plans content, creates the editorial calendar for social media, manages campaigns and monitors results.
This professional needs to stay up to date not only on platform settings and updates, but also on social media content and trends.
As it is the face of the company, it is also essential that it is aligned with the business objectives and the image it wants to present to the market.
Copywriter
Copywriting is the text production strategy that, in Digital Marketing , aims to convince the reader to take an action you want, for example, buy your product or download rich material.
A copywriter is simply a professional in charge of producing these persuasive texts. And because they play a fundamental role in the sales process and other conversion strategies, this professional is highly sought after by companies.
Plus, it’s an even harder skill to find among professionals. According to an Unsupervised survey, 39% of professionals surveyed said that copywriting and email marketing are the weakest skills in their departments.
This professional is responsible for producing content in text format for Digital Marketing campaigns and strategies focused on conversion. You can work directly with Email Marketing, social media campaigns, ads, video scripts, subtitles, product launches, etc.
The copywriter, when producing the text, must follow the techniques and triggers to persuade and sell with words and that is why it is very important that this professional knows the person for whom he is writing and masters the elements of Copywriting .
Growth Marketing
Last but not least, another area of Marketing that is on the rise is Growth Marketing. Before talking about this professional, it is important to first understand this type of Marketing.
ADVERTISEMENT
Growth Marketing is a method that aims to help a company grow steadily, attracting new customers and building long-term relationships to maintain and increase revenue. In other words, this marketing strategy is not only linked to customer acquisition, but to the entire post-sales process.
Because it is directly related to revenue and business expansion, the Growth Marketing professional is on the rise and is increasingly sought after by companies. They are responsible for developing and carrying out Marketing experiments with the aim of optimizing and improving results and a specific area or metric.
Also known as Growth Marketing specialists, these professionals have skills with A/B testing, experiments, and data analysis, as well as mastery of growth hacking strategies .
There are many opportunities for marketing professionals and the market is looking for the best candidates. What career will you pursue?