'Learn about new technologies, like the metaverse and NTF, but don't get distracted,' says CMI CEO
Posted: Thu Dec 05, 2024 4:44 am
Raphael Pires
Aug 15, 22 | 6 min read
cmw interview 2022
Reading time: 5 minutes
If you are a Content Marketing professional looking for more networking, stay with us. Content Marketing World 2022 (CMWorld 2022) , one of the largest Marketing events in the world, is here to bring you plenty of interactions, connections, and experiences.
This year, the Content Marketing Institute (CMI) is bringing us a hybrid format. The in-person event will be held in Cleveland, Ohio, from September 13-16, but those who were unable to attend in person will have access to recordings of the conference's main sessions and other live elements the following week, on September 21-22.
There will be more than 100 sessions, workshops and forums presented by marketing specialists and experts from around the world, from companies such as list of sierra leone consumer email Google, Salesforce, Twilio and Leve.co, among many others.
The organizers expect to welcome over 2,000 attendees this year. Combine this with over 120 hours of content and you'll realize just how many opportunities to connect with other marketing professionals and how much in-depth knowledge CMWord 2022 has to offer.
Follow us on the Rock Content LinkedIn page
According to Stephanie Stahl , general manager of CMI, the institute “has added several themes this year, including Marketing with Purpose, Content Planning and Operations, Content Experiences, Content ROI, and Advanced Content Marketing Insights (with presentations from past Content Marketing Awards winners).” That’s a lot of interesting content to experiment with, grow with, and be inspired by.
We interviewed Stephanie to find out the main news for CMWorld 2022, discuss the impacts of the pandemic on the events market, and find out what we should pay attention to — and be careful about — if we want to be good Content Marketing professionals.
Stephanie Stahl and Robert Rose at CMW 2019. Source: CMI
On technologies like the metaverse and NTFs , for example, Stephanie tells us that: “It’s worth learning about emerging technologies, whether or not they’re relevant to your current strategy. But as one of our CMWorld speakers advised: don’t get distracted by it.”
Read the full interview below!
Oh, and Rock Content is offering a $100 discount code for anyone who wants to attend the event. Just click on this link to register and use the promo code “ROCK100.” Also, if you want to visit us, we’ll be at booth #715. See you soon!
What initiatives and topics can participants expect from CMWorld 2022? Could you highlight the most important elements that you and your team will bring to us in this “post-pandemic” edition?
We have planned an agenda that will have our audience learning, laughing, and connecting. We will still be taking Covid precautions this year, with a requirement that all attendees show proof of vaccination or a negative test. Masks will be recommended, and we will have a variety of seating options so everyone can feel comfortable while learning.
We will have 13 concurrent tracks at our Keynote Conference this year, covering the most important topics and strategies. For deeper learning, we will have a variety of workshops and offer forums with a vertical focus on the segments of financial services, healthcare, technology and more.
Of course, we'll also be bringing plenty of inspiring and entertaining keynotes to our audience. Keynote speakers include Amanda Todorovich, Director of Content Marketing at the Cleveland Clinic; Jessica Bergmann, VP of Content Marketing at Salesforce; Kim Olson, CCO at Land O' Lakes; Mark Harrison, Founder of T1, and several others. Our closing keynote will be with comedian, actor, and writer Hasan Minhaj.
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CMWorld 2022 will feature over 150 speakers who will share knowledge in different fields related to Marketing and Content Marketing. Is it possible to highlight the most important trends that marketers should keep an eye on today to stay up to date in the market?
We base our agenda decisions on the results of our market research, feedback from our community, and trend identification by our editorial team.
We’ve added several new topics this year, including Purpose-Driven Marketing, Content Planning and Operations, Content Experiences, Content ROI, and Advanced Content Marketing Insights (with presentations from past Content Marketing Award winners). We also have other popular topics, such as Visual Storytelling, Content Strategy, and Demand Generation.
How do you see the return of in-person events? Last year, CMW was a hybrid event, but in 2022 we are starting to see a global return to “normal” life, as it was before the pandemic. Do you think marketers will return to in-person events? Will the in-person and online versions of Content Marketing World merge?
There is definitely a pent-up demand for marketers to return to in-person events. Nothing can replace those interactions, connections, and experiences!
However, we know that many marketers are still unable to travel, whether due to Covid-related concerns, budget issues, or scheduling difficulties. That’s why we’re committed to providing these individuals with a virtual experience.
This year, instead of running simultaneous in-person and virtual events, we will be running the virtual experience the week after the in-person event. It will include recordings of all the main conference sessions, as well as other live elements. Our goal is to create great content experiences for both in-person and virtual viewers.
We are in the middle of a discussion about third-party data. We have also seen significant growth in Digital Marketing during the pandemic. How do you see the growth of Content Marketing during this period? How is Content Marketing evolving?
Last year, when we analyzed data from our annual Benchmarks, Budgets and Trends survey , it was abundantly clear that businesses realized the power of Content Marketing during the pandemic.
That led to higher budgets for 2021 and 2022, with investments expected in video, events (digital, in-person and hybrid), owned and paid media.
While building, attracting, and retaining your own audience is the best strategy, it’s important to remember that content is at the heart of great experiences, whether it’s Content Marketing itself or other content for Marketing, Sales, Customer Service, Internal Communications, etc.
Aug 15, 22 | 6 min read
cmw interview 2022
Reading time: 5 minutes
If you are a Content Marketing professional looking for more networking, stay with us. Content Marketing World 2022 (CMWorld 2022) , one of the largest Marketing events in the world, is here to bring you plenty of interactions, connections, and experiences.
This year, the Content Marketing Institute (CMI) is bringing us a hybrid format. The in-person event will be held in Cleveland, Ohio, from September 13-16, but those who were unable to attend in person will have access to recordings of the conference's main sessions and other live elements the following week, on September 21-22.
There will be more than 100 sessions, workshops and forums presented by marketing specialists and experts from around the world, from companies such as list of sierra leone consumer email Google, Salesforce, Twilio and Leve.co, among many others.
The organizers expect to welcome over 2,000 attendees this year. Combine this with over 120 hours of content and you'll realize just how many opportunities to connect with other marketing professionals and how much in-depth knowledge CMWord 2022 has to offer.
Follow us on the Rock Content LinkedIn page
According to Stephanie Stahl , general manager of CMI, the institute “has added several themes this year, including Marketing with Purpose, Content Planning and Operations, Content Experiences, Content ROI, and Advanced Content Marketing Insights (with presentations from past Content Marketing Awards winners).” That’s a lot of interesting content to experiment with, grow with, and be inspired by.
We interviewed Stephanie to find out the main news for CMWorld 2022, discuss the impacts of the pandemic on the events market, and find out what we should pay attention to — and be careful about — if we want to be good Content Marketing professionals.
Stephanie Stahl and Robert Rose at CMW 2019. Source: CMI
On technologies like the metaverse and NTFs , for example, Stephanie tells us that: “It’s worth learning about emerging technologies, whether or not they’re relevant to your current strategy. But as one of our CMWorld speakers advised: don’t get distracted by it.”
Read the full interview below!
Oh, and Rock Content is offering a $100 discount code for anyone who wants to attend the event. Just click on this link to register and use the promo code “ROCK100.” Also, if you want to visit us, we’ll be at booth #715. See you soon!
What initiatives and topics can participants expect from CMWorld 2022? Could you highlight the most important elements that you and your team will bring to us in this “post-pandemic” edition?
We have planned an agenda that will have our audience learning, laughing, and connecting. We will still be taking Covid precautions this year, with a requirement that all attendees show proof of vaccination or a negative test. Masks will be recommended, and we will have a variety of seating options so everyone can feel comfortable while learning.
We will have 13 concurrent tracks at our Keynote Conference this year, covering the most important topics and strategies. For deeper learning, we will have a variety of workshops and offer forums with a vertical focus on the segments of financial services, healthcare, technology and more.
Of course, we'll also be bringing plenty of inspiring and entertaining keynotes to our audience. Keynote speakers include Amanda Todorovich, Director of Content Marketing at the Cleveland Clinic; Jessica Bergmann, VP of Content Marketing at Salesforce; Kim Olson, CCO at Land O' Lakes; Mark Harrison, Founder of T1, and several others. Our closing keynote will be with comedian, actor, and writer Hasan Minhaj.
ADVERTISEMENT
CMWorld 2022 will feature over 150 speakers who will share knowledge in different fields related to Marketing and Content Marketing. Is it possible to highlight the most important trends that marketers should keep an eye on today to stay up to date in the market?
We base our agenda decisions on the results of our market research, feedback from our community, and trend identification by our editorial team.
We’ve added several new topics this year, including Purpose-Driven Marketing, Content Planning and Operations, Content Experiences, Content ROI, and Advanced Content Marketing Insights (with presentations from past Content Marketing Award winners). We also have other popular topics, such as Visual Storytelling, Content Strategy, and Demand Generation.
How do you see the return of in-person events? Last year, CMW was a hybrid event, but in 2022 we are starting to see a global return to “normal” life, as it was before the pandemic. Do you think marketers will return to in-person events? Will the in-person and online versions of Content Marketing World merge?
There is definitely a pent-up demand for marketers to return to in-person events. Nothing can replace those interactions, connections, and experiences!
However, we know that many marketers are still unable to travel, whether due to Covid-related concerns, budget issues, or scheduling difficulties. That’s why we’re committed to providing these individuals with a virtual experience.
This year, instead of running simultaneous in-person and virtual events, we will be running the virtual experience the week after the in-person event. It will include recordings of all the main conference sessions, as well as other live elements. Our goal is to create great content experiences for both in-person and virtual viewers.
We are in the middle of a discussion about third-party data. We have also seen significant growth in Digital Marketing during the pandemic. How do you see the growth of Content Marketing during this period? How is Content Marketing evolving?
Last year, when we analyzed data from our annual Benchmarks, Budgets and Trends survey , it was abundantly clear that businesses realized the power of Content Marketing during the pandemic.
That led to higher budgets for 2021 and 2022, with investments expected in video, events (digital, in-person and hybrid), owned and paid media.
While building, attracting, and retaining your own audience is the best strategy, it’s important to remember that content is at the heart of great experiences, whether it’s Content Marketing itself or other content for Marketing, Sales, Customer Service, Internal Communications, etc.