SEO is comparatively inexpensive
Posted: Wed Dec 04, 2024 10:53 am
The costs of acquiring new customers or prospects via SEO are usually lower than with other marketing channels . There is a reason for this: users who search on Google and other search engines already have a specific interest and are therefore already within the conversion funnel. Search gives you the opportunity to reach people in different phases of the conversion process : This applies to users who just want to get information, as well as to people who already have a specific product in mind and want to compare prices.
Providers who manage to achieve good rankings for the various relevant keywords in the individual phases of the conversion process have a good chance of being contacted.
Other marketing channels such as social media, print, TV or radio, on the other hand, often reach people who have no interest in the product on offer. Demand must first be increased. In contrast, SEO reaches those who are interested at that very moment.
SEO-REPORT
SEO is measurable
What applies to online marketing in general is even more true for SEO: the results of the measures implemented are measurable. Like no other marketing tool, SEO offers a variety of tracking mechanisms that allow success and failure to be recorded precisely and directly.
There are many companies that rely on third-party tools such as Searchmetrics or Sistrix, but Google itself offers a suitable tool for this purpose that has more precise data than any other tool because it uses Google's internal data: the Google Search Console . It shows which rankings were achieved for the individual keywords and how many impressions and clicks there were in the search results. There is also a lot of other information that allows you to control and adapt SEO measures. Google provides the tool free of charge.
industries
Which industries benefit most from SEO?
Basically, any company in any industry can benefit from SEO. As long as there are search queries that match the products or services offered, it is worth investing in improving rankings.
However, there are some industries for which SEO is particularly worthwhile. In addition to classic online shops, these include industries that have offers that require explanation , with correspondingly long decision-making cycles. Before placing an order, users inform themselves about the products or services offered, about the strengths, weaknesses, prices and about the experiences of other users. Trust plays a very important role here. Companies that do not appear in the search results for the relevant search queries are wasting a great opportunity to be noticed and considered as a service provider .
Providers of local services such as doctor's offices, restaurants, tradesmen or chain stores can also benefit greatly from SEO. Users who need a corresponding service or want to visit a nearby store often search for nearby providers on Google. It is therefore important for a local company to be visible for location-based searches.
And finally, as mentioned, online providers such as online shops , e-commerce platforms or other companies without an offline presence are natural beneficiaries of SEO. They are particularly dependent on search traffic because, for example, there is a lack of walk-in customers. For them, the only thing that counts is the perception of the online presence. This must be suitable both in terms of content and technology in order to be able to appeal to potential customers. SEO also ensures this.
competition
differentiation from the competition
SEO still offers the opportunity to set yourself apart from the competition. According to a survey from 2018, only 44 percent of companies used SEO . The remaining 56 percent missed out on great opportunities to position Azerbaijan Phone Number Resource themselves at the top of the search results. And it is precisely this gap that needs to be filled.
It can be assumed that, due to the advantages mentioned, many more companies will rely on SEO in the future. This will increase competition for the best rankings. Those who make the right decisions in good time and use SEO as an opportunity will have the advantage.
Questions
Conclusion
SEO is still an underestimated marketing channel. However, SEO offers great advantages compared to traditional marketing tools. It is more sustainable, more cost-effective and has a positive effect on the perception of the company website and thus the brand as a whole.
In addition, the results of SEO measures are very easy to measure. Did you know that even Google relies on SEO to achieve its goals ?
Many companies have not yet realized the benefits of SEO, which creates opportunities for those willing to invest in better rankings.
Providers who manage to achieve good rankings for the various relevant keywords in the individual phases of the conversion process have a good chance of being contacted.
Other marketing channels such as social media, print, TV or radio, on the other hand, often reach people who have no interest in the product on offer. Demand must first be increased. In contrast, SEO reaches those who are interested at that very moment.
SEO-REPORT
SEO is measurable
What applies to online marketing in general is even more true for SEO: the results of the measures implemented are measurable. Like no other marketing tool, SEO offers a variety of tracking mechanisms that allow success and failure to be recorded precisely and directly.
There are many companies that rely on third-party tools such as Searchmetrics or Sistrix, but Google itself offers a suitable tool for this purpose that has more precise data than any other tool because it uses Google's internal data: the Google Search Console . It shows which rankings were achieved for the individual keywords and how many impressions and clicks there were in the search results. There is also a lot of other information that allows you to control and adapt SEO measures. Google provides the tool free of charge.
industries
Which industries benefit most from SEO?
Basically, any company in any industry can benefit from SEO. As long as there are search queries that match the products or services offered, it is worth investing in improving rankings.
However, there are some industries for which SEO is particularly worthwhile. In addition to classic online shops, these include industries that have offers that require explanation , with correspondingly long decision-making cycles. Before placing an order, users inform themselves about the products or services offered, about the strengths, weaknesses, prices and about the experiences of other users. Trust plays a very important role here. Companies that do not appear in the search results for the relevant search queries are wasting a great opportunity to be noticed and considered as a service provider .
Providers of local services such as doctor's offices, restaurants, tradesmen or chain stores can also benefit greatly from SEO. Users who need a corresponding service or want to visit a nearby store often search for nearby providers on Google. It is therefore important for a local company to be visible for location-based searches.
And finally, as mentioned, online providers such as online shops , e-commerce platforms or other companies without an offline presence are natural beneficiaries of SEO. They are particularly dependent on search traffic because, for example, there is a lack of walk-in customers. For them, the only thing that counts is the perception of the online presence. This must be suitable both in terms of content and technology in order to be able to appeal to potential customers. SEO also ensures this.
competition
differentiation from the competition
SEO still offers the opportunity to set yourself apart from the competition. According to a survey from 2018, only 44 percent of companies used SEO . The remaining 56 percent missed out on great opportunities to position Azerbaijan Phone Number Resource themselves at the top of the search results. And it is precisely this gap that needs to be filled.
It can be assumed that, due to the advantages mentioned, many more companies will rely on SEO in the future. This will increase competition for the best rankings. Those who make the right decisions in good time and use SEO as an opportunity will have the advantage.
Questions
Conclusion
SEO is still an underestimated marketing channel. However, SEO offers great advantages compared to traditional marketing tools. It is more sustainable, more cost-effective and has a positive effect on the perception of the company website and thus the brand as a whole.
In addition, the results of SEO measures are very easy to measure. Did you know that even Google relies on SEO to achieve its goals ?
Many companies have not yet realized the benefits of SEO, which creates opportunities for those willing to invest in better rankings.