This is based on the findings of 1,636 surveys and 500 qualitative interviews with sales professionals. These surveys and interviews related to the biggest challenges within their profession. They were conducted by the research department of Pipedrive, the first CRM developed from a salesperson’s point of view.
These salespeople were asked a simple question. What are the most important areas to improve within the sales process ? They answered as follows:
Something very interesting happens with over 49% of salespeople who consider prospecting to be a “very” or “extremely” important problem. It is that they are not achieving the results they would like in this area.
According to Jeff Paradise, Chief Revenue Officer at Pipedrive, “Every sales professional wants more leads. But the million-dollar question is: are they quality leads?
Our interviews and surveys have helped us identify that overseas chinese in worldwide data most salespeople are wasting their time. This is because they are chasing low-quality leads with little chance of closing. Salespeople should be able to focus their time solely on serving well-qualified leads. This would improve all aspects of their sales process and make reaching their goals much easier.”
“The best salespeople tend to have a sixth sense that allows them to intuitively identify who the best prospects are. The rest of us need help.”
An easy way to solve this problem is to design a process to qualify your leads. This can be done with the help of your sales team and your marketing department. By following this process, your salespeople will be able to identify very easily which of their prospects are actually interested.
Another finding from this research had to do with the 56% of salespeople who have difficulty generating leads. They rely on leads generated directly by their company and do not prospect on their own.
Sales executives were asked an additional question about their most important sources of prospecting. Their answer was the following:
