Win with your emails on Black Friday
Posted: Wed Dec 04, 2024 10:46 am
Black Friday is just around the corner. An American tradition that is gaining more and more weight in the Spanish market, especially in the field of e-commerce. According to research carried out by Custora , email marketing campaigns achieved 27% of Christmas sales last year and Black Friday 2015 is expected to be one of the best years .
In addition, according to a comprehensive analysis by BrainSINS on the actions carried out by users, mainly from Europe and North America, a constant increase in electronic traffic was noted in Europe from Monday, November 24th to Monday, December 1st (Cyber Monday) . While people will go crazy in shopping malls, online shopping will https://dbtodata.com/japan-number-data emerge as a more convenient and, in some cases, more effective substitute.
Therefore, the importance of marketing strategies at this time of year is evident. And especially email marketing, a tool that should be used weeks in advance, to alert users of the offers that will be offered during those days in order to generate traffic to the store to encourage the purchase of a product or service.
Therefore, the real challenge is to prepare users before November 27th arrives. We want to propose different ideas for successful email marketing campaigns so that you can apply them and achieve the desired conversion. But first, we leave you a list of 10 keys that you should not forget if you want to carry out an effective email marketing strategy :
Plan ahead , don't wait until November 27th
Be responsive !!
Encourage your users to opt -in
Geolocate yourself !!
Offer promotions and discounts to get conversions
Anything free attracts attention, so give something away
Be relevant and close to the user
Bet on originality
Surprise with the subject of your email
Combine emails with social networks
Below, we leave you with some successful examples from other years to give you the inspiration you need:
The email that makes you feel special
welcome_us_spanish-674x1024
We all like to feel special and unique, so make the user feel like they have a privilege that only a few can enjoy. This is achieved by speaking in the second person, one-on-one, and giving information (in this case a discount code) that will benefit them. Also, an effective element is to anticipate the 27th and offer deals or discounts, as in this case.
Keywords: YOU ARE TOUS; you will be the first to know; the first to find out; the first to know everything; START NOW
The email that gives you a gift
Black-friday_spain
Let's not kid ourselves, we all love gifts. Anything that has the word FREE or GIFT on it catches our attention . So, why not have a little detail with our user if they buy? That will encourage people to buy your products. And even more so, if they are gifts as nice as those offered by TOUS!
Keywords: GIFT + FREE SHIPPING; NOVEMBER 28, 29 AND 30; One gift per purchase.
In addition, according to a comprehensive analysis by BrainSINS on the actions carried out by users, mainly from Europe and North America, a constant increase in electronic traffic was noted in Europe from Monday, November 24th to Monday, December 1st (Cyber Monday) . While people will go crazy in shopping malls, online shopping will https://dbtodata.com/japan-number-data emerge as a more convenient and, in some cases, more effective substitute.
Therefore, the importance of marketing strategies at this time of year is evident. And especially email marketing, a tool that should be used weeks in advance, to alert users of the offers that will be offered during those days in order to generate traffic to the store to encourage the purchase of a product or service.
Therefore, the real challenge is to prepare users before November 27th arrives. We want to propose different ideas for successful email marketing campaigns so that you can apply them and achieve the desired conversion. But first, we leave you a list of 10 keys that you should not forget if you want to carry out an effective email marketing strategy :
Plan ahead , don't wait until November 27th
Be responsive !!
Encourage your users to opt -in
Geolocate yourself !!
Offer promotions and discounts to get conversions
Anything free attracts attention, so give something away
Be relevant and close to the user
Bet on originality
Surprise with the subject of your email
Combine emails with social networks
Below, we leave you with some successful examples from other years to give you the inspiration you need:
The email that makes you feel special
welcome_us_spanish-674x1024
We all like to feel special and unique, so make the user feel like they have a privilege that only a few can enjoy. This is achieved by speaking in the second person, one-on-one, and giving information (in this case a discount code) that will benefit them. Also, an effective element is to anticipate the 27th and offer deals or discounts, as in this case.
Keywords: YOU ARE TOUS; you will be the first to know; the first to find out; the first to know everything; START NOW
The email that gives you a gift
Black-friday_spain
Let's not kid ourselves, we all love gifts. Anything that has the word FREE or GIFT on it catches our attention . So, why not have a little detail with our user if they buy? That will encourage people to buy your products. And even more so, if they are gifts as nice as those offered by TOUS!
Keywords: GIFT + FREE SHIPPING; NOVEMBER 28, 29 AND 30; One gift per purchase.