Case study: Examples of successful strategies
Posted: Thu Jan 23, 2025 5:26 am
Yandex.Direct in Business: Case Study of a Car Repair Company
One of the successful applications of targeted advertising strategies in Russia can be seen in the example of a car repair company that used Yandex.Direct. The arrival of each new client was high, and the small volume of applications forced them to turn to targeted advertising.
By accurately launching an advertising campaign based on the requests of the target audience, the company was able to significantly improve its marketing strategy. Thus, when using targeted advertising, not only the overall site traffic increased, but also the quality of applications.
VK Advertising and its effective use: case of online school
An online school for licensed driving training successfully used VK Advertising to attract new students. They focused on age category and geographic location. Several experiments were required to select the right target, but the most responsive options were found, which led to a 10% increase in conversion.
In addition to increasing the number of people who filled out their application form, they were also able to increase the overall effectiveness of their advertising campaign and raise the level of brand awareness among their india phone number list chosen target audience.
4. Tools and services for implementing targeted advertising
Review of Yandex.Direct service
Yandex.Direct is a platform from the Russian Internet services giant Yandex, providing opportunities for targeted advertising. It allows you to place ads not only in the Yandex search engine, but also on many partner sites.
An important advantage of Yandex.Direct is that it allows you to work with search and media advertising simultaneously, which significantly increases this target. In addition, Yandex provides an extensive set of tools for audience segmentation and customization.
One of the successful applications of targeted advertising strategies in Russia can be seen in the example of a car repair company that used Yandex.Direct. The arrival of each new client was high, and the small volume of applications forced them to turn to targeted advertising.
By accurately launching an advertising campaign based on the requests of the target audience, the company was able to significantly improve its marketing strategy. Thus, when using targeted advertising, not only the overall site traffic increased, but also the quality of applications.
VK Advertising and its effective use: case of online school
An online school for licensed driving training successfully used VK Advertising to attract new students. They focused on age category and geographic location. Several experiments were required to select the right target, but the most responsive options were found, which led to a 10% increase in conversion.
In addition to increasing the number of people who filled out their application form, they were also able to increase the overall effectiveness of their advertising campaign and raise the level of brand awareness among their india phone number list chosen target audience.
4. Tools and services for implementing targeted advertising
Review of Yandex.Direct service
Yandex.Direct is a platform from the Russian Internet services giant Yandex, providing opportunities for targeted advertising. It allows you to place ads not only in the Yandex search engine, but also on many partner sites.
An important advantage of Yandex.Direct is that it allows you to work with search and media advertising simultaneously, which significantly increases this target. In addition, Yandex provides an extensive set of tools for audience segmentation and customization.