A marketing lead or marketing qualified lead ( MQL ) is a person who has shown interest in the products or services your business offers . Your online marketing leads can be generated from a variety of sources , such as social media engagement , website visits , email signups , and event attendance .
These leads are usually early in the sales funnel , and have not yet been qualified as potential buyers.
What is a sales lead?
A sales lead or sales qualified lead ( SQL ) is a marketing lead that has been qualified and considered as a potential buyer .
This qualification can vary depending on the size and nature of your hungary business email list v business , but common factors include budget , authority , need, and timing – in other words, a quality lead is someone who has expressed a high level of interest in your products or services , and has met the requirements to become a customer .
Why is lead qualification crucial?
Not all visitors to your website have the same intentions or come for the same reasons, so it is necessary to have clear strategies such as email marketing , classify your leads if you want to know them better, by assigning scores and categories , you can:
Create and share personalized and resonant messages, nurturing and guiding each lead.
Increase the return on investment (ROI) of your inbound marketing and advertising actions. See more about the relationship between lead generation and ROI in marketing.
Provide your sales team with higher quality, more purchase-ready leads.
You may be interested in learning about: What is the BANT framework and how to use it to qualify a lead?
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