What advantages does using a CRM offer you in your acquisition campaigns?
Posted: Thu Jan 23, 2025 5:15 am
Would you like to get more profit from your online recruitment campaigns ? A good CRM , as well as being a great management tool, can help you analyse the performance of your campaigns in more detail and prioritise requests , as well as getting a better response from potential students. How? We'll tell you about it below.
Discover the advantages of using a CRM in your acquisition campaigns
1. Analyze the origin of the lead with your CRM
A decent, well-configured CRM allows you to see not only which channel your lead came from, but which campaign and even which keyword . This information is crucial for both you and your marketing agency , as you can analyze the entire journey from the user becoming a lead to enrollment and know, by name and surname, where your students come from.
In addition, providing this information australia telegram data to your marketing campaign technician is of great added value so that they know which campaigns to prioritize or if there is any aspect in terms of segmentation that is not working well.
2. Know the leads that come to you from Google outside of Consent Mode
With Google's new Consent Mode , we are finding that there are many users who do not give their personal data and, for this reason, Google does not count conversions within its platform . But this does not mean that you do not receive them.
If we only look at the conversion data that Google offers us, we may think that the campaign is not working well when leads are arriving .
3. Adapt the investment to the different channels
When we do not know which channels the lead comes from , it is difficult to know which one is working best in terms of quality and, to make investment decisions, we can only be guided by the number of leads that our technicians tell us come from each channel .
If we configure our CRM correctly, we will be able to see how many leads come from each of the platforms we have active (sometimes the different channels fight for attribution) and document with the academic advisory department if the quality of the lead is good, so that you can communicate to the agency that manages your campaigns what is working best for you and what is not.
Discover the advantages of using a CRM in your acquisition campaigns
1. Analyze the origin of the lead with your CRM
A decent, well-configured CRM allows you to see not only which channel your lead came from, but which campaign and even which keyword . This information is crucial for both you and your marketing agency , as you can analyze the entire journey from the user becoming a lead to enrollment and know, by name and surname, where your students come from.
In addition, providing this information australia telegram data to your marketing campaign technician is of great added value so that they know which campaigns to prioritize or if there is any aspect in terms of segmentation that is not working well.
2. Know the leads that come to you from Google outside of Consent Mode
With Google's new Consent Mode , we are finding that there are many users who do not give their personal data and, for this reason, Google does not count conversions within its platform . But this does not mean that you do not receive them.
If we only look at the conversion data that Google offers us, we may think that the campaign is not working well when leads are arriving .
3. Adapt the investment to the different channels
When we do not know which channels the lead comes from , it is difficult to know which one is working best in terms of quality and, to make investment decisions, we can only be guided by the number of leads that our technicians tell us come from each channel .
If we configure our CRM correctly, we will be able to see how many leads come from each of the platforms we have active (sometimes the different channels fight for attribution) and document with the academic advisory department if the quality of the lead is good, so that you can communicate to the agency that manages your campaigns what is working best for you and what is not.