Of course, the bonuses for reviews on
Posted: Thu Jan 23, 2025 4:55 am
Ozon are paid by the seller. The price of the campaign consists of three components:
the amount of points, where 1 point is equal to 1 ₽ (the rate is the same belarus whatsapp number database for paying for purchases);
commission - 20% of the amount of points;
VAT - 20% of the amount of points and commission.
Let's say you want to get 10 reviews for points on Ozon and are ready to give 100 bonuses for each. So we get:
total points - 1000 ₽;
commission 20% - 200 ₽;
VAT 20% of the amount of points and commission - 240 ₽.
As a result, the campaign will cost 1440 ₽.
100 points (rubles) is the minimum reward for a text review, 150 for a photo or video. Therefore, such promotion may not be suitable for very cheap goods: the share of advertising becomes very high. On the other hand, this tool is needed only temporarily, when there are still few reviews in the card or negative ones have appeared. But for the duration of the campaign, it is better to include costs in the price: we tell you more about calculating unit economics here .
Get an audit from Tochka Reklamy for free
Sign up to get analysis and simple tips on developing your store on Wildberries or Ozon
Why use reviews for points on Ozon
For the Ozon seller, reviews for points solve several problems at once.
Attract buyers. Buyers trust products with reviews more. According to Ozon, they are even clicked on 4 times more often than cards without comments. All other things being equal, the user is more likely to order a product with good ratings. Only a discount can outweigh this advantage. But reviews for points are much more promising for the Ozon seller: the seller not only gives the buyer a benefit, but also receives a good comment. In addition, the buyer can select a filter to view only products with bonuses: there are fewer competitors in such search results than in the general search results.
ozone points how to get
For the buyer, reviews for points on Ozon look attractive: products become 10-15% more profitable
the amount of points, where 1 point is equal to 1 ₽ (the rate is the same belarus whatsapp number database for paying for purchases);
commission - 20% of the amount of points;
VAT - 20% of the amount of points and commission.
Let's say you want to get 10 reviews for points on Ozon and are ready to give 100 bonuses for each. So we get:
total points - 1000 ₽;
commission 20% - 200 ₽;
VAT 20% of the amount of points and commission - 240 ₽.
As a result, the campaign will cost 1440 ₽.
100 points (rubles) is the minimum reward for a text review, 150 for a photo or video. Therefore, such promotion may not be suitable for very cheap goods: the share of advertising becomes very high. On the other hand, this tool is needed only temporarily, when there are still few reviews in the card or negative ones have appeared. But for the duration of the campaign, it is better to include costs in the price: we tell you more about calculating unit economics here .
Get an audit from Tochka Reklamy for free
Sign up to get analysis and simple tips on developing your store on Wildberries or Ozon
Why use reviews for points on Ozon
For the Ozon seller, reviews for points solve several problems at once.
Attract buyers. Buyers trust products with reviews more. According to Ozon, they are even clicked on 4 times more often than cards without comments. All other things being equal, the user is more likely to order a product with good ratings. Only a discount can outweigh this advantage. But reviews for points are much more promising for the Ozon seller: the seller not only gives the buyer a benefit, but also receives a good comment. In addition, the buyer can select a filter to view only products with bonuses: there are fewer competitors in such search results than in the general search results.
ozone points how to get
For the buyer, reviews for points on Ozon look attractive: products become 10-15% more profitable