Influence of the selection environment

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If a brand doesn't have specific flagship products, the situation is different. Diversity of offerings attracts increased attention, but it can reduce conversion because it makes decision making more difficult.

For example, H&M successfully uses several methods to minimize the complexity of choice for consumers:

structured product search and visual limitation of options make decision making easier and faster;
popular categories are highlighted and guide users in their search;
horizontal scrolling allows for step-by-step costa rica telegram number database opening and efficient retrieval of relevant parameters;
Displaying products in the context of their practical use helps us understand how they can meet specific customer needs.
That is, minimizing choice and a convenient structure of offers contribute to attracting and retaining customers, reducing the negative impact of information overload on the decision-making process.

The uniqueness of neuromarketing also lies in the simplicity of testing.

A business that is setting up digital sales processes can choose any of the above tools that best suits its niche and put it into practice.

By tracking how engagement and conversion rates change, you can decide for yourself which tool or combination of several will be most useful to the company.

On the topic: MarTech Dictionary: Terms Every Marketer Should Know


Facilitating and accelerating the perception of information
The hemispheres of the brain perform different tasks: the left is responsible for speech, analytical thinking, and logical tasks, and the right is responsible for processing visual components and spatial perception.

In this case, the field of view of each eye is divided into two separate channels - the left part of the field of view is processed by the right hemisphere of the brain, and vice versa.

Thus, by placing images on the left and text on the right, we make it easier to perceive information, since image recognition occurs faster than reading.

This principle cannot be ignored, no matter what you advertise. And to enhance the effect, you can work with the sizes of the elements.