Events 2024: The best moments in influencer marketing
Posted: Thu Jan 23, 2025 4:44 am
In 2024, influencer marketing has established itself as an essential strategy for brands seeking to engage their audiences in an authentic and effective way. Several events throughout the year stood out for their innovative approaches and significant impact on the market.
Influent Summit 2024
Held in March at Arena XP in São Paulo, the Influent Summit engineer database is recognized as the largest influencer marketing and social commerce event in the country. In its 2024 edition, it brought together experts to discuss the transformations in e-commerce driven by digital influencers, social networks and changes in consumer behavior.
Go Digital Festival
Between April 4th and 6th, the Go Digital Festival stood out as one of the main digital marketing events in the Brazilian Northeast. Focused on growth strategies in the digital world, the festival addressed the main tactics used by influencers to leverage brands and engage audiences.
South by Southwest (SXSW) Conference
Held March 8-16 in Austin, Texas, SXSW is one of the world’s leading events spanning media, technology, advertising, entertainment and business. The 2024 edition brought together professionals from around the world to discuss the changing face of these industries, with a focus on the growing role of digital influencers in marketing strategies.
Emerging Trends in Influencer Marketing in 2024
In addition to events, 2024 has seen significant trends in influencer marketing:
Rise of micro and nano influencers : Brands have come to value partnerships with niche influencers, recognizing their potential for authentic engagement with specific audiences.
Integration of emerging technologies : The use of artificial intelligence and augmented reality has become more common, improving content creation and personalization.
Valuing transparency and authenticity : Consumers have shown a preference for influencers who promote products and services in a genuine and ethical manner, reinforcing the importance of trust in digital relationships.
These events and trends highlight the continuous evolution of influencer marketing, highlighting its relevance in the current and future scenario of brand communication and engagement strategies.
Influent Summit 2024
Held in March at Arena XP in São Paulo, the Influent Summit engineer database is recognized as the largest influencer marketing and social commerce event in the country. In its 2024 edition, it brought together experts to discuss the transformations in e-commerce driven by digital influencers, social networks and changes in consumer behavior.
Go Digital Festival
Between April 4th and 6th, the Go Digital Festival stood out as one of the main digital marketing events in the Brazilian Northeast. Focused on growth strategies in the digital world, the festival addressed the main tactics used by influencers to leverage brands and engage audiences.
South by Southwest (SXSW) Conference
Held March 8-16 in Austin, Texas, SXSW is one of the world’s leading events spanning media, technology, advertising, entertainment and business. The 2024 edition brought together professionals from around the world to discuss the changing face of these industries, with a focus on the growing role of digital influencers in marketing strategies.
Emerging Trends in Influencer Marketing in 2024
In addition to events, 2024 has seen significant trends in influencer marketing:
Rise of micro and nano influencers : Brands have come to value partnerships with niche influencers, recognizing their potential for authentic engagement with specific audiences.
Integration of emerging technologies : The use of artificial intelligence and augmented reality has become more common, improving content creation and personalization.
Valuing transparency and authenticity : Consumers have shown a preference for influencers who promote products and services in a genuine and ethical manner, reinforcing the importance of trust in digital relationships.
These events and trends highlight the continuous evolution of influencer marketing, highlighting its relevance in the current and future scenario of brand communication and engagement strategies.