Our cooperation with Adrian began in 2019, when we started creating expert content for our company blog. Over that time, we have managed to write and publish many texts that are still useful to users and are available on our blog.
Over the years, personal branding has become an important tool in his business. There was a need to modernize and adapt all advertising materials, presentations and marketing content to current trends. The client gradually increased the scope of activities related to personal branding, and in 2020 he noticed the need for a clear change.
This resulted in the start of cooperation on the logo and visual amazon phone number list identification project , which was to be consistent with the values he represents and the chosen market niche. He chose us due to the efficient contact, precision of execution and the unconventional nature of previous projects, which he noticed in the portfolio.
Challenge - New personal branding for the Adrian Prędkiewicz brand
The client decided that the entire branding required clear structuring. The logo, which had been created spontaneously a few years ago, stopped responding to emerging needs. Both the fonts, colors, and shape had to change. They had to become more original than before.
The current logo of Adrian Prędkiewicz's personal brand
The new personal brand logo was to be modern, delicate, light and able to be used in many channels. The challenge was to create an identity that would be different from personal brands in the marketing and consulting industry and has the potential to create this market segment.
Solution - Innovative and modern brand logo
The solution that worked perfectly in this situation was the use of two letters A and P, the initials of the personal brand. The logo was created in such a way that, depending on the point of focus of a given person, they would see AD (for Adrian) or AP (for Adrian Prędkiewicz).
Logo and personal branding Adrian Prędkiewicz
New logo of marketer Adrian Prędkiewicz
This increased the chance of the recipient remembering the personal brand symbol and encouraging them to focus their attention for longer than is usually the case.
The whole thing was complemented by the minimalistic design of the name “Adrian Prędkiewicz”, where the goal was to correctly read the sign by the recipient while using the smallest possible number of elements. This approach may create an association with the industry in which Adrian operates, where a wisely executed, strategic number of moves can be as effective or more effective than broad but ill-considered actions.
