Any email marketing strategy that seeks to take advantage

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If someone who meets these characteristics offers us something, we are very likely to accept it. Applying this principle to your email marketing strategies, it is essential that messages are shared in a friendly and personalized tone, creating a certain closeness with the user. 5.- Authority The authority principle shows how humans want to follow advice and directions from those we consider experts. Influence on the user occurs when the user believes in the authenticity and credibility of the person sending the message. Two elements come into play in the principle of authority: The hierarchy : It is based on the belief that people who reach an expert level have more knowledge and experience than the rest. Symbols : They provide credibility. Therefore, in of this principle, it is essential to add elements that convey authority.


As well as symbols that demonstrate the guarantee pharmaceutical companies email list that it is a good service with official certificates or show an expert level in the subject . 6.- The scarcity principle in your email marketing strategies The feeling of being in competition for scarce resources has surprising motivational powers. People tend to be more willing to reach out for things that are scarce or difficult to obtain. That’s why scarcity is a very common advertising technique when applied in “ limited time offers ” or “ while supplies last ” type campaigns. Even in online services that can only be accessed by invitation from someone who is already a user. Thus, in email marketing strategies you can take advantage of scarcity on the web, informing about limited-time and limited-quantity offers or making exclusive promotions for subscribers to your newsletter . The 6 principles listed by Cialdini are used on a daily basis.