How to collect contacts for mailing

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One of the most effective ways to contact a buyer at the moment is considered to be email distribution. This method is accessible, convenient and gives good conversions. But with the development of online sales, buyers are increasingly less likely to leave their email addresses when filling out feedback forms. This applies not only to mailings, but also to other contact information. One of the compelling reasons for refusing to leave your email address is spam.

Some entrepreneurs who want to achieve quick sales buy a contact base and send information to the entire base. But they forget about one very important rule of business - expediency. How dentist phone number list expedient is it to spend money on buyers who are not your potential clients? After all, you can’t say that any product will suit any person. There is age, gender segmentation, segmentation by interests, financial status and many other factors. That is why an important criterion for the success of an email newsletter is targeting the target audience. But how to collect a contact base so that buyers do not send you to the spam folder immediately after your mailing? Let's look for ways. So,

9 current methods of collecting a contact base:
1 Useful content to download
Usually, email newsletters are commercial in nature. Agree that constantly reading only advertisements is not interesting, given that the market for the sale of goods and services is oversaturated with advertising. Try to give the buyer the opportunity to download something useful in your newsletter - a book, a selection of rules or tips, detailed instructions. This way, the buyer will feel not like a wallet, but necessary and important to you. An example of useful content from Artjoker:

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2 Social Media
Use social media to build your contact database. Have a link on your social media page that leads to a landing page that requires an email address. Add a “Sign Up” button on your Facebook business page.

If your business produces videos, add a call to action on your YouTube channel to " subscribe to our newsletter."

3 Subscription offers directly on your website
Make the subscription system accessible to visitors. The buyer, even if he has not bought anything, should not search for the subscription form all over the site - it should be visible. Include calls to action "subscribe to the email newsletter" on each landing page of your site, briefly arguing the benefits. Calls such as "notification of price reduction", "product availability", "sale", etc. also work well.

Electronic Marketing SystemEsputnikcreates a free feedback form for its clients in the style of their website and teaches how to build communication with the client. Example of a form from Esputnik:



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4 Offline Tools
You can also successfully collect contacts for mailings offline. The business sphere is conferences, meetings, joint projects, and networking. Therefore, you can collect contacts by exchanging business cards or during telephone conversations.

5 Adaptability as a stimulus
Adaptability of your resource to various gadgets is a great incentive for customers who visit your site from mobile devices or tablets. Provide a short feedback form for such visitors and you will get a good conversion, at least in the form of users who registered and left their email.