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In this context, there was not even an

Posted: Thu Jan 23, 2025 3:31 am
by emailnumberlist33
Below we will detail how we arrived at the current Marketing 5.0 scenario, with a resumption of all the previous steps.

Marketing 1.0
In the beginning, marketing focused on their production and products. The intention vp technical mailing lead was to show that they had the best processes and the best quality products. ISO certifications, for example, are a symbol of this marketing mentality.
attempt at brand differentiation and audience segmentation. With few competitors on the market, it was enough to highlight the functional attributes of their products and direct communication to the mass of consumers.

We are also talking about the beginning of the advertising era , which created campaigns and advertisements for mass communication vehicles, such as television, radio and magazines. The message was the same for all consumers, regardless of whether they differed from each other, as is evident in the next step.