Christmas also comes to your emails
Posted: Wed Dec 04, 2024 10:25 am
Christmas is coming and… our email inboxes are on fire! Christmas shopping is the most important period of the year for brands. This quarter of the year accounts for between 20% and 40% of annual sales , making it a key period to differentiate yourself from the competition and maximise results.
What role does email marketing play at this time of year? It plays an essential and essential role. According to the “Holiday Marketer Study 2014” by Experian, 71% of users say that their actions are influenced by a brand’s email marketing campaigns. In fact, as a result of a promotional email , 40% admit to making a purchase. Therefore, email marketing plays a very important role when it comes to making a good Christmas marketing strategy.
To make a good email marketing strategy, it is important to be clear about 3 points:
When should I launch my campaign ? It is very important to keep in mind that email marketing campaigns should start well in advance to meet user demand. Many people do not wait until the last minute to do their Christmas shopping, so give them the opportunity to enjoy what you want to offer them.
Who do I want to target my campaign to ? It is essential thailand mobile phone number list that you segment your email marketing campaigns and be clear about what type of targets you are going to address. The more personalized your emails are, the more effective they will be.
How I want my campaign to be. It is important to be clear about what I want to convey with my emails so that I can give them the shape they require (promotional emails, holiday greetings, reminders, gifts…)
Now that I've figured out what points I need to take into account when launching my email marketing campaign, let's look at what retailers do well in their emails and what you should never forget to include in your Christmas email marketing campaign:
Be responsive . We have already talked on several occasions about the importance of adapting to mobile design to improve the user's browsing experience. The more facilities you give users, the more possibilities there will be for them to buy.
responsivehym
H&M is now responsive. What about you?
Be different . To stand out from the crowd of emails, you have to make a difference. Desigual is an expert in this. They always know how to attract attention and differentiate themselves from the rest. The email below is part of their 2015 email marketing campaign, which includes the video of the spot so you can celebrate with them this Christmas.
UNEQUAL
Convey the Christmas spirit. If you decorate the streets, shops, houses… why not give your emails a Christmas touch? Bring Christmas to your emails so that people remember that there are many gifts to buy.
What role does email marketing play at this time of year? It plays an essential and essential role. According to the “Holiday Marketer Study 2014” by Experian, 71% of users say that their actions are influenced by a brand’s email marketing campaigns. In fact, as a result of a promotional email , 40% admit to making a purchase. Therefore, email marketing plays a very important role when it comes to making a good Christmas marketing strategy.
To make a good email marketing strategy, it is important to be clear about 3 points:
When should I launch my campaign ? It is very important to keep in mind that email marketing campaigns should start well in advance to meet user demand. Many people do not wait until the last minute to do their Christmas shopping, so give them the opportunity to enjoy what you want to offer them.
Who do I want to target my campaign to ? It is essential thailand mobile phone number list that you segment your email marketing campaigns and be clear about what type of targets you are going to address. The more personalized your emails are, the more effective they will be.
How I want my campaign to be. It is important to be clear about what I want to convey with my emails so that I can give them the shape they require (promotional emails, holiday greetings, reminders, gifts…)
Now that I've figured out what points I need to take into account when launching my email marketing campaign, let's look at what retailers do well in their emails and what you should never forget to include in your Christmas email marketing campaign:
Be responsive . We have already talked on several occasions about the importance of adapting to mobile design to improve the user's browsing experience. The more facilities you give users, the more possibilities there will be for them to buy.
responsivehym
H&M is now responsive. What about you?
Be different . To stand out from the crowd of emails, you have to make a difference. Desigual is an expert in this. They always know how to attract attention and differentiate themselves from the rest. The email below is part of their 2015 email marketing campaign, which includes the video of the spot so you can celebrate with them this Christmas.
UNEQUAL
Convey the Christmas spirit. If you decorate the streets, shops, houses… why not give your emails a Christmas touch? Bring Christmas to your emails so that people remember that there are many gifts to buy.