People are divided into two types: those who believe that a marketer is an absolutely useless figure in a company, and those for whom his functions and tasks are obvious - that is, the marketers themselves.
Today, in spite of all the skeptics, we decided to speak out in defense of this important profession. Fully sharing the opinion that advertising is the engine of trade, we will consider in detail and tell you what functions the marketing department has in a modern organization.
As always, we asked experts in the field among the teachers of the TOP Computer Academy to help us understand the specifics of the specialty. Who is a marketer? What functions does he perform in an organization? How to correctly draw up job descriptions for a marketer? We will dedicate this article to analyzing these and other important questions.
Who is a marketer?
Our fellow teachers course “Internet Marketing”formed a universal definition:
A marketer is a specialist whose task is to satisfy the needs of a specific client using the company's resources. The marketer's task is to bring the business and the client together at one point; and to convince the potential consumer that by choosing this particular product/service, he acquires a value for himself that is much greater than the cost of this product/service.
To achieve this effect, the marketer uses marketing tools. Marketing tools work on 4 algeria whatsapp number database main vectors of influence (in classical marketing, this principle is called “4P - marketing mix”):
Product development. In modern markets, a product has ceased to be just a set of useful properties. The development stage of a modern product/service includes characteristics that are much broader than its physical properties: packaging, ease and safety of use, shelf life, warranty obligations, post-warranty service, emotional support of consumption, branding, environmental friendliness, product status and much more.
Price formation. Price has long been something more than just the monetary equivalent of the product's properties. A modern marketer forms the value of a product not only by costs: in matters of determining the price, he can operate with discounts, promotions, bonuses, barter conditions and other acquisition options. The opposite situation is when products that are quite simple to create are sold at a deliberately inflated price because they have the status of a premium product.
Search for channels of presentation on the market (Placement) - tools by which the product can most effectively intersect with the client on the market. That is, a set of data on the site, time and conditions of purchase, merchandising, delivery conditions and other factors, the coincidence of which makes the product more likely to be purchased by a specific consumer.
Promotion. Selection of channels and methods of communication with which a business can build a sales funnel around a typical representative of its target audience. Determining the needs of the user audience, engaging it with special offers, encouraging it to buy, and retaining it among loyal (regular) customers.
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