Click Rate This email measurement metric

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In addition to this, there are emails that are opened unintentionally, as we have mentioned above, or there are users who open the email only to have it disappear from the list of unread messages. 2.- is a reference to know which users have received the email and have clicked on any of the points in the email that include links . In order to have this metric operational, we must start from the opening rate, since it will be impossible to click inside the email if the user does not click to open the message itself. This metric gives an idea of ​​the extent to which the sender has managed to promote interaction with the user . Click-through rate is a fundamental part of conversion funnels. With the click-through rate, knowing which points in the email the user has clicked on, it is possible to know if they have accessed the page where they will end up converting (a landing page, a form, etc.


Email marketing metrics: click-through rate Click-through rate is the best indicator to see how many people clicked on your link in the email. With this data in hand, you will know how many users reach night clubs and bars email database your website after clicking on your emails. Again, just like the open rate, the click rate could have a margin of error due to users who clicked on the link unintentionally . The possible part of error in the results of this metric must be taken into account. 3.- Opening Click Rate Compared to the open rate, the click-through rate measures the number of times an email is opened. Unlike the open rate metric, here you can assess the total number of views the email has had, how many times it has been opened, since there are times when the customer who received the email has opened the message more than once , an indicator that is overlooked by the open rate, since it only takes into account the first opening.