Differences Between Marketing and Advertising
Posted: Wed Jan 22, 2025 10:43 am
The terms marketing and advertising are often used interchangeably, but they are distinct concepts. The confusion arises because they are closely related and both fields are essential in the business world.
Marketing is broad. It includes the strategies and tasks to create, promote and sell a product or service.
It is a whole that includes market research, competitor analysis, identification and characterization of the target audience, product development, pricing, distribution… And yes, advertising too.
In other words, marketing is the overall process that encompasses the finland mobile phone numbers database strategies and tactics used to bring a product from its concept to the final consumer. This includes advertising.
Thus, we have that advertising is the part of marketing that focuses on the communication of a product or service with its public.
To achieve this, advertising is based on marketing elements to generate an impact on the public and make a brand known by making itself seen in order to offer the public the solutions it seeks.
To do this, it uses various communication channels (television, radio, print media, the Internet, social networks and others) to transmit messages intended to inform, persuade or remind consumers about a product, service or brand.
A simple way to understand the difference between marketing and advertising is to think of the former as a whole pie, while the latter is a slice of that pie.
Marketing is broad. It includes the strategies and tasks to create, promote and sell a product or service.
It is a whole that includes market research, competitor analysis, identification and characterization of the target audience, product development, pricing, distribution… And yes, advertising too.
In other words, marketing is the overall process that encompasses the finland mobile phone numbers database strategies and tactics used to bring a product from its concept to the final consumer. This includes advertising.
Thus, we have that advertising is the part of marketing that focuses on the communication of a product or service with its public.
To achieve this, advertising is based on marketing elements to generate an impact on the public and make a brand known by making itself seen in order to offer the public the solutions it seeks.
To do this, it uses various communication channels (television, radio, print media, the Internet, social networks and others) to transmit messages intended to inform, persuade or remind consumers about a product, service or brand.
A simple way to understand the difference between marketing and advertising is to think of the former as a whole pie, while the latter is a slice of that pie.