Preparing Your Hotel's Facebook Strategy
Posted: Wed Jan 22, 2025 10:28 am
Many hotels have used branded content marketing to slow the decline of organic reach, but it may be becoming less and less effective. While many savvy hotel marketers have used Facebook ads to generate revenue for their hotels, even that is under threat.
If the main message in Zuk's last post wasn't clear:
Facebook's Ad Space Will Soon Be Shrunk
Organic reach will decline.
Competition for advertising will intensify
Advertising prices will rise
It means:
You will either need a larger advertising budget or
Your advertising budget will need to be spent more wisely why choose our service (hint: it should be the latter)
Believe it or not, there's actually good news ahead. Facebook advertising continues to fly under the radar in the hospitality industry, so there's still an opportunity for marketers looking to try something new.
Let's take a look at why Facebook could be a great opportunity for your hotel.
Facebook advertising is still very accessible
Chances are, any digital marketer knows that Facebook ad campaigns are cheaper than Google AdWords.
The latest reliable data shows that the average "cost per click" for Facebook advertising in the US is $0.28 , while Google AdWords is $2.32. Keep in mind that results will always vary based on location, competition, and a variety of other factors, but generally speaking, Facebook advertising is more affordable than Google AdWords.
Conversion is higher on Facebook
Your conversion rate is the percentage of bookings, leads, or sales you receive relative to the number of clicks your ad receives.
The tourism and hospitality industry has an average conversion rate of 2.57% on Google AdWords search.
While not much higher, Facebook ads for the same industry have a conversion rate of 2.82%. Add in lower ad costs, and that means you can spend less to drive sales.
If the main message in Zuk's last post wasn't clear:
Facebook's Ad Space Will Soon Be Shrunk
Organic reach will decline.
Competition for advertising will intensify
Advertising prices will rise
It means:
You will either need a larger advertising budget or
Your advertising budget will need to be spent more wisely why choose our service (hint: it should be the latter)
Believe it or not, there's actually good news ahead. Facebook advertising continues to fly under the radar in the hospitality industry, so there's still an opportunity for marketers looking to try something new.
Let's take a look at why Facebook could be a great opportunity for your hotel.
Facebook advertising is still very accessible
Chances are, any digital marketer knows that Facebook ad campaigns are cheaper than Google AdWords.
The latest reliable data shows that the average "cost per click" for Facebook advertising in the US is $0.28 , while Google AdWords is $2.32. Keep in mind that results will always vary based on location, competition, and a variety of other factors, but generally speaking, Facebook advertising is more affordable than Google AdWords.
Conversion is higher on Facebook
Your conversion rate is the percentage of bookings, leads, or sales you receive relative to the number of clicks your ad receives.
The tourism and hospitality industry has an average conversion rate of 2.57% on Google AdWords search.
While not much higher, Facebook ads for the same industry have a conversion rate of 2.82%. Add in lower ad costs, and that means you can spend less to drive sales.