The more customer data we have, the better. 2. Be concise The content of the message should be direct, clear and concise. When someone opens an email and finds 4 or 5 paragraphs of text, they probably won't read it and will be completely bored by the idea of reading all that. Ideally, we should explain our purpose with that email in a maximum of 8 lines (less is better). 3. Don't use too many images Avoid having only images in your emails because in this caseof something that interests you. It's true that text-only emails can be boring and less attention-grabbing, but overusing images can cause Gmail to automatically send you to the Promotions inbox. 4. Don't include too many links If our goal is to drive traffic to our website, get followers on our social networks or generate a sale, the logical thing to do is to add a link to achieve that goal.
The problem is that we often have more than oil and gas company contact email address one objective and overwhelm the user with more than one link, which makes the user feel lost and does not complete the action we want. On the other hand, if Gmail detects too many links, it will have another reason to mark us as Promotion. 5. Don't be aggressive with the sale Even though our goal is to sell, we cannot lose control and act aggressively towards users, forcing them to make a purchase, for example. Don't use inappropriate language, otherwise Gmail and the user will mark us as spam. 6. Avoid certain words and signs Avoid words like free, offers or discounts. These are commercial terms used by spammers. And don't overuse exclamation and question marks, or capital letters. 7. Be careful with the colors Bold color contrasts are a cause for suspicion for Gmail's filtering systems.
Gmail will interpret that as a promotion
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