Follow the diagram
Posted: Wed Jan 22, 2025 10:25 am
SWOT analysis is one of the best strategic analysis tools. It will allow you to evaluate the competitiveness of a product.
You have a blank sheet of paper in front of you. Where do you start?
How to formulate your strengths and weaknesses?
Product properties (quality, usefulness)
Packaging, appearance (attractiveness, convenience, differences from competitors)
Brand image (stable associations – positive and negative)
Loyalty to the product (the better the attitude towards the product, the easier it is for the client to decide to make a purchase)
Range of product range (can be both a strength and a weakness: variety versus increased storage and inventory management costs)
Price
Technologies (does the company have a technological advantage that allows it to reduce costs, improve efficiency and product quality; patents that protect against copying)
Cost price (is it possible to produce a gambling data indonesia of comparable quality, but at a lower price than competitors)
Distribution (leadership in one of the sales channels)
Investments in development (advertising, personnel, research, development)
Promotion strategy (low competition or uniqueness in the market are definitely strengths)
Flexibility (can the company quickly adapt to new market realities)
Personnel (qualificatioPEST analysis is a convenient and simple way to analyze the macro environment, i.e. everything that surrounds our company. The method is also good because it allows us to evaluate market trends as a whole, because based on the results of the analysis, a plan is drawn up for 3-5 years ahead.
What areas do we look at in a PEST analysis?
A competent PEST analysis clarifies the situation and helps to understand global business trends.
BCG Matrix: This is a great way to find out where your product fits in the market.
ns, experience, turnover, productivity, motivation level)
This way you can assess the company's capabilities and risks and think through a strategy for increasing sales.
You have a blank sheet of paper in front of you. Where do you start?
How to formulate your strengths and weaknesses?
Product properties (quality, usefulness)
Packaging, appearance (attractiveness, convenience, differences from competitors)
Brand image (stable associations – positive and negative)
Loyalty to the product (the better the attitude towards the product, the easier it is for the client to decide to make a purchase)
Range of product range (can be both a strength and a weakness: variety versus increased storage and inventory management costs)
Price
Technologies (does the company have a technological advantage that allows it to reduce costs, improve efficiency and product quality; patents that protect against copying)
Cost price (is it possible to produce a gambling data indonesia of comparable quality, but at a lower price than competitors)
Distribution (leadership in one of the sales channels)
Investments in development (advertising, personnel, research, development)
Promotion strategy (low competition or uniqueness in the market are definitely strengths)
Flexibility (can the company quickly adapt to new market realities)
Personnel (qualificatioPEST analysis is a convenient and simple way to analyze the macro environment, i.e. everything that surrounds our company. The method is also good because it allows us to evaluate market trends as a whole, because based on the results of the analysis, a plan is drawn up for 3-5 years ahead.
What areas do we look at in a PEST analysis?
A competent PEST analysis clarifies the situation and helps to understand global business trends.
BCG Matrix: This is a great way to find out where your product fits in the market.
ns, experience, turnover, productivity, motivation level)
This way you can assess the company's capabilities and risks and think through a strategy for increasing sales.