China Data

The investment goes from being general to being individualized. It is possible to adjust the investment, since you pay for the leads obtained and not for the clicks. It allows for a substantial improvement in the quality of leads. This is due to the ease of filtering contacts among those who are interested in one product or another. By generating a qualified database, it is more possible to launch email marketing campaigns. Lead nurturing to capture qualified leads by email Sign up for click to lead and capture users by email Initially, lead nurturing was understood as an email marketing strategy, of lead acquisition methods. Lead nurturing is a personalized marketing strategy . This personalization makes sense so that the customer who receives the message feels more welcomed and invited to buy. Thus, the ultimate goal of lead nurturing is achieved: selling the product or service.


The lead nurturing process is made up of 6 steps, which golf course email addresses illustrate the user's purchasing cycle. The process covers from the first impact to the end, when the conversion takes place: Informing : This is the first impact received by the user. The user begins to learn about the company. At this stage, it is not so much about advertising the product, but rather about taking a first step in making known what they can obtain. Educate : The user who has received the first impact begins to receive more. Once he has become aware of what the company does, now it is time for the user to get to know the product it sells. Involvement : This goes one step further than customer education. It involves validating the customer's desire to register, log in and perform an action, which is typical of this phase.