COMPREHENSIVE INTERNET MARKETING FOR PHARMACEUTICALS
Integrated Internet marketing is a service that is more effective for promoting business on the Internet than using several advertising channels separately.
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Features of working with pharmaceuticals:
1. Work on the pharmacy website
65% of people listen to websites with recommendations from doctors or websites of drug manufacturers. That is, there are no problems with trust.
Put up photos of healthy people. The buyer is interested in whether the medicine can cure him. That is why he first looks at photos of cured people.
Write what the drug fights for. It is worth highlighting its main function. This will also help a person understand whether he will become healthy or not.
List the ingredients. The buyer may be interested in spam database composition - sometimes people are interested in knowing this.
Post reviews. People are interested in learning other people's stories, so you can post reviews from cured customers on the site.
Respond to site users' questions in a timely manner. A person may not understand something - it would be useful to create a form for comments or a question for a specialist on the site in order to respond to questions in a timely manner.
2. Special projects in pharma
In addition, some pharmaceutical companies create special projects in which they unobtrusively inform the user about medicines. For example, Nizhpharm has a special project called “Between Us — a Magazine on Women’s Health.” It contains materials on motherhood and fatherhood, an ovulation calendar, a map of maternity hospitals, a maternity benefit calculator, a child care benefit calculator, and much more.
3. Pharmacy in social networks
Nowadays, many people are sitting on social networks. It is necessary to evaluate their audience and choose the one that is related to potential buyers. Create a company account in this social network.
What is important to put on the site?
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