presentation slides and expert knowledge

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ahnafhossen40
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presentation slides and expert knowledge

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What ran through all the presentations was that the importance of data was emphasized everywhere. However, it is also relevant to be able to understand and classify the data. Beat Z'graggen also referred to a survey from April this year in which managing directors were questioned. 46% fully agree that being able to make data-based decisions in the company has become a decisive competitive advantage . Only 1% of respondents completely disagree with this statement.


Source: Survey April 2022, Adverity, 300 CMOs SMEs in US, UK and DACH.

Only if a company has good data on customer and purchasing behavior can it pursue a successful marketing strategy and adapt it if necessary. This is particularly essential in crisis situations such as high inflation or strong competition.

IconData Protection – First Party Data
At the same time, it is becoming more difficult for companies to collect data. This was also a topic at the SOM. Due to the abolition of third-party cookies in January 2023, it will be essential to rethink in order to be able to address your own prospects and customers in a data-based and individual manner afterwards. The course for this should already be set now.

Please also read our article on this topic: Customer journey and performance without cookies: alternatives and solutions .

IconMarketing measures during inflation
In addition to collecting data as the foundation for Australia Phone Number Resource all decisions, there are other measures that companies should consider in times of inflation. Z'graggen explained the following aspects in detail in his presentation:


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Reduce costs, increase margins
Common goals of marketing and sales
Acquiring new customers proactively
adjust prices
Reward loyalty of existing customers
Strong brands win
Observe trends and customer behavior
expert lectureDid you miss the lectures?
Did you miss CEO Beat Z'graggen's input on marketing in times of inflation or would you like to take another look at the slides? You can order the inputs as a PDF on our previous day's page .
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