What is a first-party cookie?
Posted: Wed Jan 22, 2025 10:00 am
First of all, we need to understand the generic concept of a cookie. A cookie is nothing more than a text file. A file with its own characteristics, such as those listed below.
Filename.
File value.
File expiration date.
Domain from which these files are sent and domains from which they can spain consumer email list be read.
Once this scenario is set, we can say that a first-party cookie is one in which the domain is the same as the one being visited at that precise moment. In other words, these cookies, these text files, will only be associated with the domain that generates them.
The need for cookies in e-commerce
As we have just mentioned, everything related to e-commerce has evolved in an extraordinary way in recent years. It is no longer just about generating conversions, that is, selling or getting the customer to carry out the action that the web portal wants.
Now what really matters is knowing the customer. Knowing their behaviour both inside and outside a specific domain. And only in this way can the entire online purchasing process be greatly enhanced.
Filename.
File value.
File expiration date.
Domain from which these files are sent and domains from which they can spain consumer email list be read.
Once this scenario is set, we can say that a first-party cookie is one in which the domain is the same as the one being visited at that precise moment. In other words, these cookies, these text files, will only be associated with the domain that generates them.
The need for cookies in e-commerce
As we have just mentioned, everything related to e-commerce has evolved in an extraordinary way in recent years. It is no longer just about generating conversions, that is, selling or getting the customer to carry out the action that the web portal wants.
Now what really matters is knowing the customer. Knowing their behaviour both inside and outside a specific domain. And only in this way can the entire online purchasing process be greatly enhanced.